Digital Marketing Strategist | Social Media ManagerDigital Marketing Strategist | Social Media Manager
Wangara
ID Verified$2,000
per month
($11/hour)
Profile Description
Versatile and results-driven Social Media and Digital Marketing professional with 8+ years of experience leading strategy and execution for marketing agencies, startups, entrepreneurs, SaaS platforms, and corporate brands. I specialize in end-to-end social media management, paid campaigns, and digital growth strategies that build strong content ecosystems and convert audiences into loyal brand advocates. My work spans both B2B and B2C marketing, with proven success in scaling e-commerce platform...
Skills & Expertise
Skill Levels Explained:
💡 Hover over any skill level to see exact years of experience
AI & Automation
Data & Analytics
E-commerce & Marketplace
Marketing & Growth
Sales & Business Development
Content & Writing
Customer Success
Work Experience
Social Media & Digital Marketer
PaySoko Inc
Feb 2025 - Present
Job Responsibilities:
- Led social media and digital marketing strategies to position PaySoko as a leading SaaS and e-commerce solutions provider, increasing online visibility and qualified inbound leads. - Drove growth in ERP, POS, HRM, and CRM adoption by developing and executing multi-channel campaigns across Facebook, Instagram, LinkedIn, and Google Ads. - Executed e-commerce marketing campaigns that optimized prod...
Social Media Manager & Content Strategist
The Productive Path
Feb 2024 - Apr 2025
Job Responsibilities:
- Directed multi-channel social media strategy, content planning, and campaign execution to strengthen brand presence and engagement. - Launched and managed paid campaigns across Meta, Google Ads, and LinkedIn, driving measurable growth in reach, traffic, and conversions. - Developed UGC and community-driven content that increased engagement by 55% and strengthened audience loyalty. - Built and ma...
Social Media Specialist & Community Manager
ISM AFRICA
Jun 2023 - Dec 2024
Job Responsibilities:
- Designed and implemented engagement frameworks that increased platform interaction by 60% and improved audience retention. - Managed multi-platform publishing for thought leadership, brand storytelling, and product marketing to strengthen visibility and reach. - Planned and executed paid advertising campaigns across Meta and LinkedIn that generated qualified leads and supported sales pipeline gr...
Social Media Manager & Digital Marketer
Thor Marketing Inc.
Aug 2019 - Jan 2024
Job Responsibilities:
- Developed and executed integrated marketing campaigns for a wide portfolio of clients across SaaS, tech, real estate, e-commerce, HR, fitness, and hospitality. - Managed full-funnel paid and organic strategies across Meta, Google Ads, LinkedIn, and TikTok, delivering measurable ROI and achieving a 35% increase in qualified leads. - Built and managed A/B testing workflows while leveraging AI-driv...
Social Media Strategist & Community Manager
Consumer Law Secrets University
May 2022 - Dec 2023
Job Responsibilities:
- Built and managed SEO-informed content marketing strategies that improved organic visibility by 45% and strengthened brand authority. - Directed end-to-end content management, including planning, creation, publishing, and optimization across multiple platforms to ensure consistency and impact. - Ran performance-marketing campaigns that boosted conversions by 40% while aligning paid and organic c...
Social Media Manager & Community Manager
Gebeya Inc.
Oct 2020 - Nov 2022
Job Responsibilities:
- Led regional digital marketing strategies across East and West Africa, driving brand growth and audience engagement across multiple markets. - Directed social media campaigns and paid advertising initiatives tailored to regional audiences, increasing reach and lead generation. - Delivered weekly performance dashboards and actionable insights to leadership, enabling datadriven decision-making and...
Social Media Strategist & Community Manager
Africa New Media Group
Feb 2021 - Mar 2022
Job Responsibilities:
- Developed and managed platform-specific content strategies that increased daily traffic tenfold and expanded audience reach. - Built and executed social media schedules optimized by engagement trends, ensuring consistent posting and improved community interaction. - Directed a team of more than 10 in content creation, publishing, and analytics workflows, ensuring seamless execution and reporting...
Social Media Manager
Spice VAS Kenya
Mar 2016 - Jul 2019
Job Responsibilities:
- Developed and managed platform-specific content strategies that increased daily traffic tenfold and expanded audience reach. - Built and executed social media schedules optimized by engagement trends, ensuring consistent posting and improved community interaction. - Directed a team of more than 10 in content creation, publishing, and analytics workflows, ensuring seamless execution and reporting...