Executive Virtual Assistant / Sales & Marketing OperationsExecutive Virtual Assistant / Sales & Marketing Operations

Key Achievements:

Sales & Marketing Operations Manager Owned end-to-end marketing execution, customer experience, and operational coordination across e-commerce, email/SMS, affiliates, creators, and customer support. Acted as the execution lead ensuring campaigns launched smoothly, systems worked as intended, and customers had a seamless experience from first touch to repeat purchase. Led planning, execution, QA, and performance review of email and SMS campaigns via Klaviyo, ensuring on-time, error-free launches Managed Shopify e-commerce operations, including promotions, order monitoring, customer issues, and coordination with fulfillment and operations teams Owned customer experience workflows, handling inquiries, order issues, refunds, and proactive communication to maintain high satisfaction Coordinated affiliate and creator programs, including onboarding, approvals, campaign messaging, activation, and performance tracking Supported product launches and seasonal campaigns from concept through execution (tease → launch → conversion → follow-up) Served as the primary point of contact between the founder, developers, creatives, and external tools/platforms Managed and improved marketing systems including Klaviyo, Junip, Shopify apps, referral programs, and internal dashboards Built and documented repeatable processes for campaigns, approvals, customer flows, and internal operations Monitored performance data and customer feedback to improve conversion, retention, and engagement Proactively identified and resolved issues before they impacted customers or revenue

Key Achievements:

Sales, Marketing & Customer Success Manager Lead end-to-end client lifecycle across multiple brands, managing onboarding, retention, growth strategies, and client satisfaction. Own sales operations, customer success, and client communications, ensuring consistent and scalable results across diverse businesses. Develop, build, and manage websites and landing pages (ActiveCampaign, WordPress, Kartra) to capture leads and support client campaigns Design, implement, and optimize email campaigns, newsletters, and automated marketing sequences that drive engagement, loyalty, and recurring revenue Manage marketing automation and CRM systems to track leads, customer journeys, and performance metrics for data-driven decision making Collaborate with leadership, creative teams, and external partners to plan, coordinate, and launch multi-channel campaigns Streamline operational processes, identify bottlenecks, and implement solutions to improve efficiency and scalability across client projects Support brand growth initiatives, from content strategy and social media planning to e-commerce operations and affiliate/creator campaigns Monitor KPIs across sales, engagement, and retention, providing actionable insights to refine marketing and customer success strategies

Key Achievements:

Increased brand engagement through the creation of strategic social media content and active audience interaction. Enhanced customer support efficiency by streamlining inquiry and resolution processes, ensuring a smoother experience for all users. Optimized online courses by managing Teachable uploads and ensuring seamless access, while improving website performance with regular WordPress updates and content management. Expanded video content reach through organization and optimization, maintained financial accuracy by processing payments, refunds, and payroll, and boosted email marketing success through automated campaigns and performance tracking.

Key Achievements:

Managed client onboarding processes and enhanced customer journeys for better satisfaction. Oversaw marketing automation tools such as Kartra to drive lead generation and engagement. Developed impactful newsletters and strategies to boost customer loyalty and revenue.

Key Achievements:

Spearheaded the Meetings & Events division to accelerate revenue growth through sophisticated competitor analysis and market intelligence. Consistently outperformed revenue forecasts by executing high-level strategic sales plans and fostering proactive client engagement. Directed the end-to-end orchestration of large-scale conferences and corporate incentive trips, maintaining full oversight of complex contract negotiations for room allotments and F&B packages. Managed critical supplier ecosystems and engineered long-term strategic initiatives to maximize RevPAR and strengthen key account partnerships.