Cynthia

Creative Strategist,Brand Storyteller, Virtual Assistant

Cynthia

1,800/mo
Nairobi , Kenya
Looking for Full-time
7 hours/day
Availability: US / EU / Asia timezone

Profile Description

Hello there. I am Cynthia Ndegwa. A Creative Strategist and Brand Consultant. For years, I’ve helped brands, from luxury jewelry to wellness startups find their voice and connect meaningfully with their audiences. My background in psychology and communication fuels how I shape stories, launch campaigns, and build communities that feel real and relatable I blend strategic thinking with creative storytelling. Whether it’s crafting a brand voice, designing social media strategies, or analyzing ...

Top Skills

Budget Management · 7 yearsNegotiation · 7 yearsCanva · 6 yearsCold Calling · 6 yearsCreative Writing · 6 years

Skills & Expertise

AI & Automation

Copy.aiIntermediate
SynthesiaIntermediate
SoraIntermediate
ZapierIntermediate
YOLOIntermediate

Content & Writing

Creative WritingExpert
Product DescriptionsExpert
Blog WritingExpert
SEO Content WritingExpert
CopywritingExpert
Technical WritingExpert
Landing Page CopyExpert
ScriptwritingAdvanced
Email CopywritingAdvanced
UX WritingIntermediate
GhostIntermediate

Customer Success

Social Media SupportExpert
Live Chat SupportAdvanced
Phone SupportAdvanced
Technical SupportAdvanced
Email SupportAdvanced
Help ScoutAdvanced
FreshdeskAdvanced
ZendeskIntermediate
LiveChatIntermediate

Data & Analytics

Google Analytics 4Advanced
A/B TestingAdvanced
Excel (Advanced)Intermediate
Google Sheets (Advanced)Intermediate
TableauIntermediate
Power BIIntermediate
SQLIntermediate

Design & Creative

CanvaExpert
Brand Identity DesignExpert
Adobe IllustratorAdvanced
CapCutAdvanced
Video EditingAdvanced
YouTube OptimizationAdvanced
Adobe PhotoshopAdvanced
Adobe InDesignAdvanced
Adobe Premiere ProAdvanced
FigmaIntermediate
Social Media GraphicsIntermediate
Presentation DesignIntermediate
Final Cut ProIntermediate

E-commerce & Marketplace

Marketplace SEOAdvanced
Product PhotographyAdvanced
WordPressAdvanced
ShopifyIntermediate
Inventory ManagementIntermediate
DropshippingIntermediate
TikTok ShopIntermediate
Shopify PlusIntermediate
Facebook MarketplaceIntermediate

Finance & Accounting

Budget ManagementExpert
QuickBooksAdvanced
Financial ReportingAdvanced
BookkeepingIntermediate

Marketing & Growth

Social Media AnalyticsExpert
YouTube Channel ManagementExpert
SEO (Technical & Content)Advanced
Google AdsAdvanced
Meta Ads (Facebook/Instagram)Advanced
TikTok AdsAdvanced
LinkedIn AdsAdvanced
Content MarketingAdvanced
Email MarketingAdvanced
Content StrategyAdvanced
Influencer OutreachAdvanced
Community ManagementAdvanced
TikTok GrowthAdvanced
Instagram GrowthIntermediate
HubSpotIntermediate
Hootsuite/BufferIntermediate
SubstackIntermediate

Real Estate Operations

MLS ManagementIntermediate

Sales & Business Development

NegotiationExpert
Cold CallingExpert
Proposal WritingExpert
SalesforceExpert
Lead GenerationAdvanced
Account ManagementAdvanced
B2B SalesIntermediate
B2C SalesIntermediate
Cold Email OutreachIntermediate

Work Experience

Creative Strategist / Brand Consultant

Upwork

May 2022 - Present

Key Achievements:

I help brand understand their creative niche through social media content, web copy and marketing strategy

Blog WritingCopywritingCreative WritingScriptwritingSEO Content WritingYOLOLanding Page CopyProduct DescriptionsUX WritingGhostLive Chat SupportEmail SupportSocial Media SupportZendeskA/B TestingCanvaGoogle Sheets (Advanced)CapCutVideo EditingYouTube OptimizationFacebook MarketplaceWordPressSEO (Technical & Content)Social Media AnalyticsYouTube Channel ManagementHootsuite/BufferSubstackTechnical WritingGoogle Analytics 4Adobe InDesignSocial Media GraphicsAdobe PhotoshopTikTok ShopBudget ManagementMeta Ads (Facebook/Instagram)Financial ReportingContent MarketingEmail MarketingInstagram GrowthTikTok GrowthInfluencer OutreachB2C SalesB2B SalesCold CallingCommunity ManagementMarketplace SEOFinal Cut Pro

Quick Stats

Age31 years
English LevelFluent
Other Languages
SwahiliFluent
ID VerificationNot verified
Portfolio
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Certifications

Project Management
Social Media Management
Video Editing Masterclass
Customer Service Specialist
Google Analytics Certification