Sales Development & Digital Marketing SpecialistSales Development & Digital Marketing Specialist
Catherine
ID Verified$1,600
per month
($9/hour)
Profile Description
I am a sales, lead generation, and digital marketing professional who combines hands-on commercial experience with a strong analytical foundation. I currently work as a Sales Development Representative, sourcing, qualifying, and nurturing leads across email and LinkedIn, while keeping CRM data clean and pipeline visibility high. Before that, I founded and ran FitiglamZ, a D2C e-commerce brand, from the ground up building it to 25% organic traffic growth, a 22% repeat purchase rate, and 13% year-...
Skills & Expertise
Skill Levels Explained:
💡 Hover over any skill level to see exact years of experience
Marketing & Growth
Sales & Business Development
Specialized Skills
Virtual Assistance & Admin
AI & Automation
Content & Writing
Customer Success
Data & Analytics
E-commerce & Marketplace
Work Experience
Sales Development Representative
Metal Production
May 2026 - Present
Job Responsibilities:
Reached out to 200+ prospective clients per month across email and LinkedIn securing qualified technical meetings at a 20%+ conversion rate.
FitiglamZ
Founder and Owner
May 2022 - Jun 2025
Job Responsibilities:
Grew organic website traffic by 25% and cut customer acquisition cost by 27% by building data-driven audience segments from GA4 and Meta Analytics.
Research and Writing
Freelance
Apr 2020 - Apr 2022
Job Responsibilities:
Delivered structured market research and competitive analysis across multiple concurrent client engagements, consistently meeting deadlines across consumer goods, technology, and retail sectors.
IT Officer
Ndima Tea Factory
Jan 2017 - Mar 2020
Job Responsibilities:
Cut IT vendor costs by 28% and downtime by 56% over 12 months by building a total cost of ownership analysis that exposed 34% excess spend.
Quick Stats
Certifications
Education
Master's Degree
University of Lille
2025 - present
Master's Degree
University of Nairobi
2017 - 2023
Bachelor's Degree
Meru University of Science and Technology
2012 - 2016