Wycliffe

Email Marketing/Lead Generation specialist

Wycliffe

ID Verified
800/mo
Nairobi, Kenya
Looking for Full-time
8 hours/day
Availability: US / EU / Asia timezone

Profile Description

Email Marketing Specialist with 5+ years of experience building and managing full-cycle email programmes for B2C and B2B audiences across subscriber bases of 10,000–50,000 contacts. Expert in Mailchimp, Klaviyo, and HubSpot, with hands-on proficiency in audience segmentation, A/B testing, deliverability optimisation, HTML/CSS template development and campaign performance reporting. Remote native professional experienced in supporting cross-functional teams and delivering weekly campaign cadences...

Skills & Expertise

Marketing & Growth

MailchimpAdvanced
HubSpotIntermediate
GoHighLevelIntermediate
KlaviyoBeginner

Sales & Business Development

Customer Success

AI & Automation

OpenAI APIIntermediate

Data & Analytics

Design & Creative

CanvaAdvanced

E-commerce & Marketplace

ShopifyIntermediate
GorgiasBeginner

Software Development

HTML5/CSS3Intermediate

Virtual Assistance & Admin

Work Experience

Email Marketing Specialist

Zuku

May 2022 - Nov 2025

Job Responsibilities:

• Planned and executed weekly email campaigns to a subscriber base of 10,000–50,000 contacts using Mailchimp, managing the full workflow from copy and design briefing to scheduling, deployment, and post-send reporting. • Designed and built visually consistent email templates using Canva and Mailchimp's template editor, collaborating with the design team to align campaign creative with brand guidel...

Email MarketingEmail SupportMailchimpEmail CopywritingCold Email OutreachA/B TestingSegmentCanvaB2C SalesLead Generation

Junior Email Marketing Specialist

Terracotta Tech

Jul 2019 - Feb 2022

Job Responsibilities:

• Built and maintained responsive HTML/CSS email templates optimised for consistent rendering across major email clients and devices, supporting a weekly send programme managed through Klaviyo. • Managed subscriber segmentation and audience list maintenance within Klaviyo and HubSpot, supporting targeted campaigns for distinct customer segments. • Monitored email deliverability metrics within Klav...

Email MarketingEmail SupportLead ManagementA/B Testing for MLCopywritingProduct DescriptionsSegmentA/B TestingCanvaGoogle Sheets (Advanced)

Quick Stats

Age30 years
GenderMale
English LevelFluent
Other Languages
SwahiliFluent
ID VerificationVerified
Portfolio
🔒

Certifications

Mailchimp Email Marketing Certification
Digital Marketing
Mastering Sales Prospecting Udemy

Education

Bachelor's Degree

Kabarak University

2017 - 2023