Lead Generation & Sales SupportLead Generation & Sales Support

Key Achievements:

1. Generated 10,000+ qualified leads through event research, prospecting, contact research and targeted outreach. 2. Expanded event opportunities from mainly Birmingham/West Midlands to opportunities across the UK through consistent prospecting and organiser outreach. 3. Built a repeatable lead-to-booking process covering event research, decision-maker identification, applications, email outreach, follow-ups, qualification and booking. 4. Secured event opportunities through direct outreach and applications, including negotiating availability, concession arrangements and commercial terms with organisers. 5. Managed the sales pipeline from initial prospecting through to confirmed bookings, keeping opportunities organised and preventing leads from going cold. 6. Handled customer and organiser communication, including enquiries, follow-ups, booking confirmations and event coordination. 7. Supported the operational side of confirmed bookings, including invoices, paperwork, calendars, reminders and customer communication. 8. Supported the business's wider growth and visibility through social media content, promotional graphics, online presence and event marketing. 9. Supported recruitment and employee-related administration alongside sales and event operations. 10. Helped reduce the owner's workload by taking responsibility for the research, outreach, follow-up and administrative work required to keep event opportunities moving.