Social Media Manager, Video Editor, Graphics & VA.Social Media Manager, Video Editor, Graphics & VA.

Key Achievements:

Managed and developed social media content for a travel and tourism brand, promoting destinations, stays, tours, safaris, and unique travel experiences across Kenya and East Africa. Created engaging travel-focused graphics, promotional posters, short-form videos, Reels, and other visual content designed to inspire audiences and drive interest in featured destinations and experiences.

Key Achievements:

Managed and developed Witan Lounge’s social media presence, creating engaging content tailored to different audiences and weekly entertainment programs. Planned and executed promotional campaigns for weekly events, special nights, live entertainment, themed parties, and seasonal promotions. Created and edited promotional graphics, posters, Reels, short-form videos, and other digital content to increase visibility and audience engagement. Managed Facebook and Instagram content calendars, ensuring consistent posting and timely promotion of upcoming events. Ran and optimized Facebook/Meta Ads campaigns to promote events, offers, and venue activities, helping reach targeted local audiences. Supported Google Ads and digital marketing activities to improve online visibility and attract potential customers. Developed creative content strategies using trends, humor, local culture, Sheng, and audience-specific messaging to make the brand more relatable and engaging. Helped strengthen Witan Lounge’s brand identity through consistent visual content, event branding, promotional messaging, and online communication. Coordinated digital promotion around major events and entertainment weekends, aligning content with DJs, MCs, live bands, and venue promotions. Produced content promoting different revenue areas of the business, including food, drinks, nightlife, VVIP experiences, car wash, hookah, and other venue services. Monitored audience engagement and adjusted content approaches based on what performed best across social platforms. Worked independently across multiple responsibilities, combining social media management, graphic design, video editing, advertising, content strategy, and virtual administrative support.