Digital Marketing ManagerDigital Marketing Manager
Jose
$3,495
per month
($20/hour)
Profile Description
Senior Digital Marketing and MarTech Strategist with over 18 years of experience leading digital transformation and performance marketing initiatives across Africa. Proven track record in developing data-driven, ROI-focused marketing strategies that bridge creativity, technology, and commercial outcomes. Adept at leveraging Adobe Experience Cloud, AppsFlyer, GA4, and AI tools to enhance personalisation, campaign efficiency, and client experience. Skilled in building and mentoring cross-functiona...
Skills & Expertise
Skill Levels Explained:
💡 Hover over any skill level to see exact years of experience
Marketing & Growth
Sales & Business Development
E-commerce & Marketplace
Design & Creative
Data & Analytics
Work Experience
CMO
Adverte Africa
Jan 2025 - Present
Job Responsibilities:
Overview: Driving the strategic vision, digital innovation, and growth roadmap of a fast-scaling African marketing technology platform. Oversee business strategy, partnerships, and financial performance while enabling creative and technological excellence. Key Achievements & Responsibilities: • Defined Adverte Africa’s long-term vision and positioned the platform as a hub for programmatic and so...
Partner Director Snapchat – Sub-Saharan Africa
Aleph Holdings
Jul 2024 - Present
Job Responsibilities:
Overview: Lead the go-to-market strategy, regional sales performance, and digital capability development for Snapchat across Sub-Saharan Africa. Key Achievements & Responsibilities: • Developed regional growth strategy using data-led market analysis and MarTech insights to identify performance opportunities. • Partnered with technology, data, and creative teams to optimise campaign effectiveness...
Managing Director – East Africa
Aleph Holdings
May 2023 - Jun 2024
Job Responsibilities:
Overview: Led the market expansion and digital transformation strategy for Aleph Holding’s operations across East Africa. Spearheaded the commercial rollout of international media platforms, built regional partnerships, and drove digital marketing maturity across agencies and brands. Key Achievements & Responsibilities: • Defined and executed go-to-market and growth strategies for multiple globa...
Managing Partner
WPP Scangroup - GroupM Africa
Jun 2021 - Apr 2023
Job Responsibilities:
Overview: Directed digital strategy and integrated media delivery across a portfolio of high-value clients, combining MarTech innovation with marketing performance leadership. Focused on driving digital maturity, data-led decision-making, and cross-platform growth initiatives. Key Achievements & Responsibilities: • Led end-to-end digital transformation for telecommunications and FMCG clients, in...
Technical and Operations Director
Digital Optimization
Jul 2016 - May 2021
Job Responsibilities:
Responsibilities • Ensure that all technical requirements within the business is successfully scoped, conceptualized and implemented, including testing with client/account manager confirmation. • Ensure SEO briefs are successfully scoped and implemented • Data Analysis across all platforms with Data Visualization via Google Data Studio, Datorama and Oviond • Correct and successful Campaign Manag...
Global Head of Programmatic
AddSuite
Sep 2015 - Jul 2016
Job Responsibilities:
Responsibilities • Creative and strategy development for digital marketing across global clients in all international markets. • Create/maintain/optimize digital marketing platforms (DoubleClick Bid Manager, AdForm). • Conceptualization, Strategy and Implementation of deliverable scalable internal solutions • Measure and report on ROI for EXCO • Provide regular executive business updates outlining...
Quick Stats
Education
Associate's Degree
CPUT
2003 - 2006
Certificate
CPUT
2002 - 2003
High-school
Brackenfell High
1997 - 2001