Digital Marketing Specialist - Google Ads & Meta Ads ExpertDigital Marketing Specialist - Google Ads & Meta Ads Expert

Key Achievements:

Set up and managed Google Shopping campaigns from the business's online product catalogue. Organised products into campaign groups by category and price so budget went to the products that sold best and reviewed search terms regularly to stop spend on searches that did not lead to sales. Ran Meta Ads on Facebook and Instagram to promote products and bring past website visitors back to the store. Maintained the WordPress and WooCommerce store, keeping products, prices and pages up to date. Set up purchase tracking in Google Tag Manager and Google Analytics 4 and fixed an error that was recording the wrong sale values so the ad accounts reported true revenue and optimised for real sales. Built an n8n automation that schedules and publishes social media posts every day. Results: Google Shopping campaigns achieved a 5X ROAS. Increased online sales and fixed revenue reporting so it shows which ads and products bring in sales.

Key Achievements:

Managed several client accounts at the same time on Google Ads (Search, Performance Max, Shopping, Display and YouTube) and Meta Ads (Facebook and Instagram) for clients in the United States, Canada and Australia. Planned and ran Meta Ads campaigns, choosing audiences, setting up retargeting for past website visitors and testing different ad creatives and copy to find what brought in the most leads and sales. Built new campaigns from the ground up: keyword research, campaign structure, ad copy, ad extensions, audience targeting and bidding strategy. Set up and audited conversion tracking with Google Tag Manager, Google Analytics 4 and the Meta Pixel so each account measured the calls, enquiries and sales its ads produced. Optimised accounts every week by adjusting bids and budgets, adding negative keywords, testing new ads and pausing what was not working. Prepared regular performance reports and recommendations for clients. Restructured one client's underperforming account so budget went to the searches that converted. Results: The restructured account lowered its advertising costs and added more than 10 bookings every month.

Key Achievements:

Built a fast, mobile friendly landing page in Next.js designed to turn visitors into phone calls and enquiries. Planned and launched Google Search campaigns, including keyword research, ad writing, location targeting and call extensions. Added negative keywords to cut spend on irrelevant searches. Set up call and form tracking in Google Tag Manager and Google Analytics 4 so every enquiry could be traced back to the keyword and ad that produced it. Reviewed results regularly and moved budget towards the keywords and ads that brought in enquiries. Results: The campaigns achieved a 5X ROAS. The business gained a steady flow of calls and enquiries from Google search.

Key Achievements:

Built the business's WordPress website with search optimised service pages and a simple booking path. Launched and managed Google Search campaigns, including keyword research, ad copy, location targeting and budget management. Set up tracking in Google Tag Manager and Google Analytics 4 so every booking could be linked to the search that produced it. Reviewed search terms and results regularly, cutting wasted spend and improving ads and pages based on what converted. Results: Delivered a positive ROAS and more than 10 additional bookings every month.