Communication StrategistCommunication Strategist

Key Achievements:

-Researched, compiled, drafted, and edited content for publication on the UNEP website and Knowledge Repository. -Reviewed and updated existing web content to improve accuracy, consistency, and alignment with content strategies. -Supported digital reporting by analyzing content performance and contributing to dashboards and analytics. -Moderated YouTube, Instagram, and TikTok content for World Environment Day campaigns, ensuring quality and adherence to platform guidelines. -Reviewed and recommended improvements to content, structure, and design across the UNEP website and affiliated websites to enhance usability and user experience. -Conducted User Acceptance Testing (UAT) for the UNEP website migration, identifying issues and validating functionality before deployment. -Supported the migration of the UNEP Knowledge Repository by reviewing, validating, and testing migrated content to ensure accuracy and completeness.

Key Achievements:

-Designed wireframes and developed responsive, mobile-friendly websites using HTML, CSS, Bootstrap, and JavaScript. -Developed and deployed the Demiros Builders website [link hidden] , optimizing performance, usability, and SEO for local and diaspora audiences. -Set up, customized, and managed the Evoke Tech WordPress website [link hidden] , including content, plugins, updates, and maintenance. -Created and managed website content while maintaining consistent branding and applying SEO best practices. -Customized the Jicho News WordPress website [link hidden] by improving themes, navigation, layouts, and overall user experience. -Performed website maintenance, troubleshooting, security updates, backups, and performance optimization. -Worked with clients to gather requirements and deliver web solutions aligned with their business goals. -Optimized websites for speed, accessibility, responsiveness, and improved user engagement through on-page SEO.

Key Achievements:

-Product Management: Led weekly meetings with developers, platform vendors, and payment gateway providers for three years, monitoring and resolving issues. -Product Review: Utilized Miro Board to identify quick wins and gaps in the ePaper product, creating user acquisition and retention plans that were adopted for developing ePaper 2.0. -Operational Efficiency: Developed solutions (user access guides, FAQs, templates) and recorded training sessions, improving sales and customer service efficiency by 25%. -Feature Testing: Led the customer service team in testing ePaper and Nation.Africa before launch, and continued to test bug fixes and new features post-launch from 2020-2023. -Digital Marketing: Coordinated the creation of coupon codes, free membership plans, and sales campaign messages, resulting in a 5% monthly increase in individual subscriptions. -Reporting: Generated and shared over seven weekly reports with various stakeholders, including customer service issue reports, product reports, engagement reports, reader revenue reports, subscription reports, escalation reports, and impact reports -Compliance and Risk Management: Worked with external and internal auditors biannually to audit and mitigate risks in subscription management systems, CRM, ePaper portal, and customer service processes. -Customer Engagement: Reduced churn by 5% through daily, weekly, and monthly reminder emails and SMS to expiring and expired subscribers.

Key Achievements:

-Used Google Adword Keyword Planner to research for keywords to be used on Notice board website categories of jobs, tenders, classifieds and notices. -Edited the content by ensuring it adhered to SEO best practices. -Managed Google Webmaster and constantly checked for any link errors on the console. -Managed a team of content specialists advising on how to upload content on Notice board website. -Managed Twitter handle and Facebook page by making sure all the content that was uploaded was duly posted on social media pages in an engaging manner.

Key Achievements:

-Updated content on Nelive and Yes Africa websites -Liaised with designers in production of website logos and social media cover pages for Trend Africa website

Key Achievements:

-Wrote articles for Daily Nation newspaper in the Kenya[handle hidden] Flashback column every Monday of the week as well as Money Magazine, Zuqka Magazine and The East African Magazine.

Key Achievements:

-Content Management: Sent daily newsletters to different customers’ demographics. -Uploaded content on Nation’s Syndication site, Improved Nation’s zuqka, Sport On, MBA vault and N-soko websites by publishing articles and multimedia content.