Brenda

Digital Marketing Manager

Brenda

2,000/mo
Nairobi, Kenya, Kenya
Looking for Full-time
8 hours/day
Availability: US / EU / Asia timezone

Profile Description

Strategic and results-driven Digital Marketing & Brand Manager with over 5 years of experience managing multi-channel marketing campaigns, driving brand visibility, and building online communities for clients across FMCG, healthcare, lifestyle, and service industries. I specialize in creating high-performing content strategies, executing paid ad campaigns, and translating data insights into measurable growth. Proficient in Meta Ads, Google Ads, TikTok Ads, SEO/SEM, CRM systems (HubSpot, Zoho), ...

Top Skills

Content Marketing · 4 yearsAccount Management · 3 yearsCanva · 3 yearsCommunity Management · 3 yearsContent Strategy · 3 years

Skills & Expertise

Marketing & Growth

Content MarketingAdvanced
Social Media AnalyticsAdvanced
Content StrategyAdvanced
Meta Ads (Facebook/Instagram)Advanced
Instagram GrowthAdvanced
Influencer OutreachAdvanced
Community ManagementAdvanced
TikTok GrowthAdvanced
Twitter/X ManagementAdvanced
User-Generated ContentAdvanced
Facebook Business ManagerAdvanced
ChatGPT for MarketingIntermediate
LinkedIn OptimizationIntermediate
Hootsuite/BufferIntermediate
SEO (Technical & Content)Beginner
Google AdsBeginner
TikTok AdsBeginner
LinkedIn AdsBeginner
Conversion Rate OptimizationBeginner
YouTube Channel ManagementBeginner
ThreadsBeginner
MailchimpBeginner
ActiveCampaignBeginner

Content & Writing

CopywritingAdvanced
Editorial Calendar ManagementAdvanced
Creative WritingIntermediate
Email CopywritingIntermediate
SEO Content WritingBeginner
Blog WritingBeginner

AI & Automation

Copy.aiBeginner
MidjourneyBeginner

E-commerce & Marketplace

WordPressBeginner
Facebook MarketplaceBeginner

Customer Success

Social Media SupportAdvanced
Video SupportAdvanced
Technical SupportAdvanced
Email SupportBeginner
LiveChatBeginner

Data & Analytics

Google Sheets (Advanced)Advanced
Statistical AnalysisAdvanced
MetabaseAdvanced
Excel (Advanced)Intermediate
A/B TestingIntermediate
SQLBeginner
Google Analytics 4Beginner

Design & Creative

CanvaAdvanced
Social Media GraphicsIntermediate
Adobe PhotoshopBeginner
Adobe IllustratorBeginner
CapCutBeginner
Video EditingBeginner

Sales & Business Development

Lead GenerationAdvanced
Account ManagementAdvanced
B2B SalesIntermediate
B2C SalesIntermediate
Cold CallingIntermediate
Sales Funnel ManagementIntermediate
NegotiationIntermediate
Sales PresentationsIntermediate
Zoho CRMIntermediate
Cold Email OutreachIntermediate
Proposal WritingBeginner
SalesforceBeginner

Software Development

MySQLBeginner

Work Experience

Digital Marketing Manager

Archer Digital Marketing Agency

Sep 2022 - Present

Key Achievements:

-Increased brand engagement by 30% through data-driven social media strategies and optimized multi-platform content calendars for over 10+ clients across diverse industries (FMCG, healthcare, lifestyle, and construction). -Boosted client visibility by 25% monthly by leading end-to-end brand management from creative direction to campaign reporting and performance optimization. -Managed ad budgets exceeding $4,000/month, achieving an average ROI of 4.2x through Meta Ads and Google Ads campaigns focused on lead generation and awareness. -Developed and executed 360° content campaigns, combining organic social, paid media, influencer marketing, and email automation to drive both awareness and conversion. -Strengthened client relationships by streamlining communication, reporting, and performance feedback loops, improving client satisfaction and retention rates. -Led cross-functional collaboration between designers, video editors, and strategists, ensuring seamless creative execution and timely delivery of marketing materials. -Introduced influencer collaboration frameworks, reducing campaign turnaround time by 20% and standardizing compensation structures based on engagement metrics. -Implemented SEO and analytics monitoring using tools like Google Analytics and SEMrush, improving website traffic and optimizing campaign decisions through actionable insights. -Conceptualized and launched awareness campaigns for niche brands (e.g., dental clinics and prosthetic brands), achieving significant organic traction and community engagement.

Social Media AnalyticsCopywritingChatGPT/ClaudeContent StrategyEmail CopywritingCreative WritingBlog WritingMidjourneySEO (Technical & Content)Copy.aiSEO Content WritingWordPressEditorial Calendar ManagementVideo SupportExcel (Advanced)Social Media SupportTechnical SupportGoogle Sheets (Advanced)Email SupportLiveChatStatistical AnalysisMetabaseGoogle Analytics 4CanvaA/B TestingAdobe PhotoshopCapCutSocial Media GraphicsAdobe IllustratorVideo EditingMeta Ads (Facebook/Instagram)LinkedIn AdsInstagram GrowthFacebook MarketplaceTikTok AdsConversion Rate OptimizationLinkedIn OptimizationGoogle AdsContent MarketingChatGPT for MarketingYouTube Channel ManagementInfluencer OutreachTikTok GrowthMailchimpActiveCampaignThreadsTwitter/X ManagementHootsuite/BufferB2B SalesCommunity ManagementUser-Generated ContentFacebook Business ManagerLead GenerationAccount ManagementProposal WritingCold Email OutreachCold CallingSales Funnel ManagementZoho CRMSalesforce

Quick Stats

Age30 years
English LevelFluent
ID VerificationNot verified
Portfolio
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Certifications

Digital Marketing Course
Meta Certified Digital Marketing Associate
Meta Certified Media Buy Associate

Education

Bachelor's Degree

KCA University

2017 - 2020

Associate's Degree

KCA University

2015 - 2017