Lilian

Social Media Executive

Lilian

700/mo
NAIROBI, Kenya
Looking for Full-time
8 hours/day
Availability: US / EU / Asia timezone

Profile Description

Results-driven Social Media Executive and Digital Marketing Specialist with hands-on experience managing multi-platform campaigns across diverse industries. Skilled in content strategy, paid media (Meta Ads & Google Ads), lead generation, funnel optimization, email marketing automation, and performance analytics. Proven ability to grow online presence, increase engagement, and drive measurable conversions through data-driven decision-making. Self-motivated, detail-oriented, and fully remote-re...

Skills & Expertise

AI & Automation

PerplexityBeginner
SynthesiaBeginner
Jasper AIBeginner
ZapierBeginner

Content & Writing

Blog WritingIntermediate
Email CopywritingIntermediate

Customer Success

Data & Analytics

Design & Creative

CanvaAdvanced
CapCutIntermediate
Logo DesignBeginner

E-commerce & Marketplace

Real Estate Operations

Sales & Business Development

Virtual Assistance & Admin

Data EntryBeginner
CalendlyBeginner
AsanaBeginner

Work Experience

Marketing Lead

The Elysian Group

Nov 2025 - Present

Job Responsibilities:

• Develop and execute digital marketing strategies to generate qualified property leads. • Manage paid advertising campaigns across Meta platforms to drive inquiries and conversions. • Create and oversee content strategy to enhance brand positioning in the luxury real estate market. • Optimize marketing funnels from ad click to lead capture and follow-up. • Analyze campaign performance and improve...

OpenAI APIClaude/Anthropic APIA/B TestingSocial Media GraphicsCanvaLogo DesignCapCutMeta Ads (Facebook/Instagram)Content MarketingSocial Media Analytics

Digital Marketing Executive

Victoria Homestore

Apr 2024 - Jun 2025

Job Responsibilities:

• Managed social media platforms, increasing engagement and brand visibility. • Planned and executed promotional campaigns driving online and in-store traffic. • Created content calendars and marketing copy aligned with seasonal sales objectives. • Tracked campaign metrics and optimized ads to improve conversions and reduce cost per lead.

PerplexitySocial Media SupportGoogle Sheets (Advanced)Google Analytics 4SEO (Technical & Content)Social Media AnalyticsLead GenerationUser-Generated ContentMeta Ads (Facebook/Instagram)

Social Media Strategist

Homes Universal Ltd

Oct 2022 - Dec 2023

Job Responsibilities:

• Led social media strategy execution across platforms. • Managed content scheduling and publishing. • Produced blogs, graphics, and videos. • Conducted KPI tracking and reporting. • Coordinated marketing campaigns and maintained brand consistency.

Quick Stats

Age27 years
GenderFemale
English LevelFluent
Other Languages
SwahiliFluent
ID VerificationNot verified
Portfolio
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Certifications

IAWRT-KENYA Mentorship Programme

Education

Bachelor's Degree

Moi University

2017 - 2022