Laura

Virtual Assistant | Ops, Bookkeeping & Podcast Support

Laura

ID Verified
1,500/mo
Nairobi, Kenya
Looking for Full-time
8 hours/day
Availability: US / EU timezone

Profile Description

I've spent the last five years running the back office for remote companies. Most recently, I was Administrative Operations Manager at a mobile marketing agency, where I owned the day-to-day operations of the business. Mostly that means inbox and calendar, invoicing and reconciliation in QuickBooks Online and Xero, and keeping work moving through ClickUp, Notion, and Zapier so the founder isn't the bottleneck. Bookkeeping is where I'm most useful. Four years of AP and AR, chasing invoices, mon...

Top Skills

Calendly · 5 yearsDocument Management · 5 yearsEmail Management · 5 yearsExecutive Assistant Services · 5 yearsMeeting Coordination · 5 years

Skills & Expertise

AI & Automation

ZapierIntermediate

Content & Writing

Editorial Calendar ManagementAdvanced
Blog WritingAdvanced

Customer Success

Social Media SupportAdvanced
Lead ManagementIntermediate

Data & Analytics

Google Sheets (Advanced)Advanced
Excel (Advanced)Advanced

Design & Creative

CanvaBeginner

E-commerce & Marketplace

ShopifyBeginner

Finance & Accounting

BookkeepingAdvanced
XeroAdvanced
QuickBooksAdvanced
AML/KYCAdvanced

Human Resources

SOP WritingAdvanced

Marketing & Growth

Hootsuite/BufferAdvanced
HubSpotAdvanced
MailchimpIntermediate
SubstackIntermediate

Sales & Business Development

Lead GenerationAdvanced
Cold Email OutreachAdvanced
B2B SalesAdvanced
PipedriveAdvanced
Apollo.ioAdvanced
Hunter.ioAdvanced

Virtual Assistance & Admin

Executive Assistant ServicesExpert
Research & Information GatheringExpert
Email ManagementExpert
Document ManagementExpert
Meeting CoordinationExpert
Personal Assistant ServicesExpert
CalendlyExpert
Calendar ManagementAdvanced
Travel PlanningAdvanced
Data EntryAdvanced
NotionAdvanced
ClickUpAdvanced
AsanaIntermediate
AirtableIntermediate
TrelloBeginner

Work Experience

Operations Manager

Rocketship HQ LLC

Apr 2021 - Jul 2025

Key Achievements:

Owned the back office of a fully remote mobile marketing agency so the founder could stay on growth and strategy. Migrated invoicing from Google Sheets to Xero, identified accounts 60+ days overdue, and built automated reminder and recovery sequences that recovered most outstanding balances over six months and significantly improved cashflow. Managed international invoicing and vendor payment tracking for 20+ contractors monthly across 5+ countries, maintaining 100% audit-ready AML and VAT documentation. Owned day-to-day executive support including inbox triage, scheduling, and cross-team coordination across a distributed team. Built CRM infrastructure in Pipedrive for 500+ leads, improving outbound follow-up efficiency by 40% and keeping data handoff clean from sales to operations. Built client onboarding workflows and SOP documentation that cut onboarding time by 25%. Led hiring, onboarding, and offboarding for 15+ team members using checklist automation in Notion and ClickUp. Built Zapier automations to reduce manual task-switching and centralize templates, project data, and documentation across departments. Owned end-to-end podcast operations across 3 content series, editing and publishing 120+ episodes in Descript and cutting production turnaround time by 30%. Coordinated quarterly team events in Barcelona and New York, managing logistics, venues, and attendee coordination with 90%+ participation.

Editorial Calendar ManagementGoogle Sheets (Advanced)XeroBookkeepingQuickBooksSocial Media SupportZapierSOP WritingHootsuite/BufferAML/KYCCanvaLead GenerationPipedriveCalendar ManagementExecutive Assistant ServicesTravel PlanningCold Email OutreachNotionClickUpCalendlyDocument ManagementMeeting CoordinationAirtable

Quick Stats

Age36 years
English LevelFluent
Other Languages
SwahiliFluent
ID VerificationVerified
Portfolio
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Certifications

Claude 101