Teresia

Digital Marketing, Google Ads, Meta Ads &SEO Specialist

Teresia

1,400/mo
Nairobi, Kenya
Looking for Full-time
8 hours/day
Availability: US / EU timezone

Profile Description

Results-Oriented Digital Marketing Specialist with 7+ years of experience supporting brands across Kenyan and international markets. Highly skilled in planning and executing targeted digital marketing strategies that drive measurable results, including a 20% lift in online visibility and overall reach. Expert in managing and optimizing paid media campaigns on Google Ads, Bing Ads, and Meta Ads, consistently achieving up to a 30% increase in conversions. Strong background in budget management, co...

Top Skills

SEO (Technical & Content) · 8 yearsGoogle Tag Manager · 7 yearsSemrush/Ahrefs · 7 yearsGoogle Ads · 6 yearsA/B Testing · 5 years

Skills & Expertise

Marketing & Growth

SEO (Technical & Content)Expert
Semrush/AhrefsExpert
Google Tag ManagerExpert
Google AdsExpert
Content MarketingExpert
Meta Ads (Facebook/Instagram)Advanced
Facebook Business ManagerAdvanced
Content StrategyIntermediate
KlaviyoIntermediate
HotjarIntermediate
LinkedIn OptimizationIntermediate
Social Media AnalyticsIntermediate

E-commerce & Marketplace

WordPressExpert
Product Listing OptimizationAdvanced
ShopifyAdvanced
WooCommerceAdvanced
Shopify PlusAdvanced
MagentoAdvanced

Design & Creative

CanvaAdvanced

Data & Analytics

Google Analytics 4Expert
A/B TestingExpert
Excel (Advanced)Advanced

Content & Writing

Blog WritingExpert
SEO Content WritingExpert
CopywritingExpert
Landing Page CopyExpert
Email CopywritingExpert
Product DescriptionsExpert

Work Experience

Digital Marketing Specialist

upMention Limited

Jun 2016 - May 2026

Key Achievements:

a. Increased online visibility by 20% through the development and implementation of targeted digital advertising strategies aligned with client objectives. b. Achieved a 30% boost in conversions by managing, optimizing, and scaling paid campaigns across Google Ads, Bing Ads, Facebook, and Instagram. c. Improved ad performance by 20% through continuous A/B testing, data-driven optimizations, and performance analysis. d. Increased CTR by 20% by writing and optimizing highly persuasive ad copy tailored for audience intent and conversion. e. Enhanced ROI by 25% by efficiently allocating budgets, monitoring ad spend, and optimizing campaign bidding strategies. f. Increased organic traffic by 25% by conducting detailed website and content audits and implementing SEO improvements to boost search engine rankings. g. Strengthened local visibility on Google Business Profile, improving local rankings and making client businesses easier to discover by nearby customers.

SEO (Technical & Content)Google AdsSemrush/AhrefsFacebook Business ManagerMeta Ads (Facebook/Instagram)Google Tag ManagerLinkedIn OptimizationContent MarketingSocial Media AnalyticsGoogle Analytics 4SEO Content WritingCanvaProduct DescriptionsEmail CopywritingChatGPT/ClaudeWordPress

Quick Stats

Age35 years
English LevelFluent
ID VerificationNot verified
Portfolio
🔒

Certifications

Google Search Ads Certification
Google Display Ads Certification

Education

Bachelor's Degree

Kenyatta University

2010 - 2014