Marketing & AI Automation ManagerMarketing & AI Automation Manager

Key Achievements:

Owned end-to-end execution of integrated growth and marketing initiatives, from strategy through launch, automation, and optimization. Led go-to-market launches for revenue-facing products including the WATTER Advisory Circle and Smoke Signals Receipts landing pages, driving adoption and revenue while implementing AI-powered workflows and automation. Designed and built HubSpot automation workflows including lead capture, behavioral segmentation, lifecycle stage triggers, email sequences, and nurture campaigns—improving conversion rates while reducing manual marketing work. Leveraged AI-assisted content generation tools (ChatGPT, Claude) to draft, iterate, and optimize landing page copy, emails, and newsletters, while integrating content into automated workflows for faster deployment and improved engagement. Created and launched a fully automated newsletter system: built templates, configured triggers, segmented subscribers, and continuously optimized open and click-through rates using performance data and AI-informed A/B testing. Launched the new Watter website: coordinated scope and timelines with stakeholders, participated in Figma design reviews, wrote copy, built pages, conducted QA testing, and implemented data-driven post-launch optimization. Developed automated dashboards tracking funnel metrics (traffic → sign-ups → engagement → conversion) to provide real-time insights for cross-functional teams and enable workflow optimization across marketing and sales. Ran data-driven experimentation on email subject lines, landing page copy, and CTAs; implemented winning variants automatically across campaigns to drive conversions. Maintained detailed project documentation in Notion including automation logic, launch playbooks, intake forms, content calendars, SOPs, and campaign performance dashboards used by marketing, product, and leadership teams. Built reusable launch checklists, SOPs, and campaign templates that reduced setup time, improved consistency, and enabled scalable AI-assisted marketing operations.

Key Achievements:

Owned full-cycle execution of a digital product launch from concept to market in 4 months, integrating automation and data-driven insights to optimize adoption, engagement, and revenue. Built AI-assisted launch pipelines: automated onboarding emails, nurturing flows, and dashboards to track beta sign-ups, feature adoption, and user engagement. Leveraged predictive analytics and SQL data modeling to forecast timelines, prioritize features, and optimize resource allocation for maximum launch impact. Developed go-to-market assets using AI-assisted content generation for onboarding emails, product messaging, and sales enablement materials. Ran automated dashboards and reporting workflows to track key launch metrics and enable faster, data-driven decisions across product, engineering, and marketing teams. Coordinated Agile sprints and automated progress tracking in Asana, improving team productivity by 20% and reducing project delays by 10%. Translated business requirements into scalable, repeatable workflows and launch templates for future product initiatives.

Key Achievements:

Coordinated multiple concurrent digital health initiatives while personally executing key project components, integrating automation and analytics workflows to improve delivery efficiency and team alignment. Built automated reporting dashboards and SQL views to track delivery progress, KPIs, and surface blockers for stakeholders. Analyzed user behavior and system performance data to identify automation opportunities and optimization recommendations. Created standardized SOPs, project templates, onboarding guides, and workflows that reduced new team member ramp-up time by 40% and increased operational efficiency. Served as the primary liaison between technical teams and business stakeholders, translating technical complexity into actionable, automation-enabled processes. Ran QA sessions and tracked issues through automated tracking systems, ensuring all releases met quality standards before going live.

Key Achievements:

Supported delivery of digital healthcare products through automation and analytics workflows, improving data reliability, reporting, and product optimization. Built automated data validation and QA workflows that improved reliability by 40% and reduced manual review time. Created Excel, Google Sheets, and SQL dashboards for leadership to track KPIs, monitor trends, and inform prioritization decisions. Analyzed user behavior and product metrics to identify drop-offs, usage patterns, and optimization opportunities, enabling data-driven product and process improvements. Translated analysis into actionable recommendations for engineering, product, and operations teams. Collaborated daily with engineers, product managers, and operations staff to maintain data accuracy and automated reporting pipelines.

Key Achievements:

Managed client onboarding, scheduling, and service delivery operations while implementing automation and data-driven process improvements. Built automated tracking systems in Excel and Google Sheets for onboarding, scheduling, and service delivery. Identified workflow inefficiencies and implemented automation-based process improvements, increasing client satisfaction by 30% and reducing operational errors by 15%. Developed dashboards to monitor KPIs including client satisfaction, service delivery times, and team utilization for continuous optimization. Documented processes, created SOPs, and trained new team members, enabling scalable operations and knowledge transfer. Personally handled client communications, onboarding calls, troubleshooting requests, and follow-ups while integrating data-driven insights to improve client experience.