Samuel

Digital Marketing Specialist

Samuel

ID Verified
1,000/mo
Nairobi, Kenya
Looking for Full-time
8 hours/day
Availability: US / EU / Asia timezone

Profile Description

Results-driven Digital Marketing Executive and Ads Manager with proven expertise in developing and executing high-impact campaigns across Meta, Google, and programmatic platforms. Skilled in audience targeting, budget optimization, A/B testing, and performance analytics to maximize ROI and drive business growth. Adept at managing full-funnel marketing strategies—from awareness to conversion—while maintaining brand consistency and leveraging data-driven insights to scale ad performance. Passionat...

Top Skills

Account Management · 5 yearsBlog Writing · 5 yearsCanva · 5 yearsCapCut · 5 yearsContent Marketing · 5 years

Skills & Expertise

E-commerce & Marketplace

WooCommerceExpert
Facebook MarketplaceExpert
WordPressExpert
Marketplace SEOExpert

Marketing & Growth

SEO (Technical & Content)Expert
Meta Ads (Facebook/Instagram)Expert
TikTok AdsExpert
Content MarketingExpert
Google Tag ManagerExpert
Google AdsExpert
Facebook Business ManagerExpert
Social Media AnalyticsExpert
Pinterest AdsBeginner
Content StrategyBeginner
Instagram GrowthBeginner
LinkedIn OptimizationBeginner
YouTube Channel ManagementBeginner
Community ManagementBeginner
TikTok GrowthBeginner
Twitter/X ManagementBeginner

Sales & Business Development

Lead GenerationExpert
Sales Funnel ManagementExpert
Account ManagementExpert
Cold Email OutreachAdvanced

Virtual Assistance & Admin

Email ManagementExpert
Calendar ManagementBeginner
Travel PlanningBeginner
Data EntryBeginner
Executive Assistant ServicesBeginner
Research & Information GatheringBeginner
Document ManagementBeginner
Meeting CoordinationBeginner
Personal Assistant ServicesBeginner
CalendlyBeginner
AsanaBeginner
NotionBeginner
Monday.comBeginner
ClickUpBeginner

Design & Creative

CanvaExpert
CapCutExpert
YouTube OptimizationExpert
Logo DesignBeginner
Social Media GraphicsBeginner
Adobe Premiere ProBeginner
Video EditingBeginner

Data & Analytics

Google Analytics 4Intermediate

Content & Writing

Blog WritingExpert
CopywritingExpert
Creative WritingExpert
SEO Content WritingExpert
Technical WritingExpert
ScriptwritingExpert

AI & Automation

PerplexityBeginner
VeoBeginner

Work Experience

Digital Marketing Specialist

Afripixel Pinnacle Solution

Jan 2025 - Present

Key Achievements:

Results-driven Digital Marketing Executive and Ads Manager with proven expertise in developing and executing high-impact campaigns across Meta, Google, and programmatic platforms. Skilled in audience targeting, budget optimization, A/B testing, and performance analytics to maximize ROI and drive business growth. Adept at managing full-funnel marketing strategies—from awareness to conversion—while maintaining brand consistency and leveraging data-driven insights to scale ad performance. Passionate about helping brands in Africa and beyond achieve measurable results through innovative digital strategies. Committed to delivering excellence, optimizing ad spend, and staying ahead of industry trends to ensure competitive advantage.

WooCommerceMarketplace SEOTikTok AdsGoogle AdsFacebook MarketplaceSEO (Technical & Content)Content MarketingWordPressMeta Ads (Facebook/Instagram)Google Tag ManagerFacebook Business ManagerTikTok GrowthInstagram GrowthContent StrategyYouTube Channel ManagementCommunity ManagementSocial Media AnalyticsLead GenerationAccount ManagementSales Funnel ManagementCapCutGoogle Analytics 4Creative WritingScriptwritingBlog WritingVideo Editing

Quick Stats

Age34 years
English LevelFluent
ID VerificationVerified

Certifications

semruch Certificate
Hubspot Certificate
Google Digital Skills for Africa

Education

Bachelor's Degree

Dedan KImathi University of Technology

2012 - 2016