Lyka

SEO Specialist and Content Writer

Lyka

ID Verified
1,500/mo
Santo Tomas, Philippines
Looking for Full-time
8 hours/day
Availability: EU / Asia timezone

Profile Description

I am currently working as a freelance SEO specialist and content writer for different clients. I have been in the freelancing industry for almost 6 years now. As an SEO specialist, my responsibility includes marketing, I do research and analysis to improve a website's ranking on search engines like Google, Mozilla, Bing, etc.

Top Skills

Blog Writing · 6 yearsExcel (Advanced) · 6 yearsGoogle Analytics 4 · 6 yearsGoogle Sheets (Advanced) · 6 yearsProduct Descriptions · 6 years

Skills & Expertise

Content & Writing

SEO Content WritingExpert
Blog WritingExpert
Product DescriptionsExpert
CopywritingAdvanced
Technical WritingIntermediate
Email CopywritingIntermediate

E-commerce & Marketplace

WordPressExpert
WooCommerceAdvanced
Product Listing OptimizationAdvanced
ShopifyIntermediate
eBayIntermediate

Software Development

WebflowBeginner

Data & Analytics

Google Sheets (Advanced)Expert
Google Analytics 4Expert
Excel (Advanced)Expert
Statistical AnalysisExpert

Design & Creative

CanvaAdvanced
CapCutIntermediate
Adobe PhotoshopBeginner
DaVinci ResolveBeginner
YouTube OptimizationBeginner

Marketing & Growth

Semrush/AhrefsExpert
SEO (Technical & Content)Advanced
MailchimpAdvanced
Content MarketingIntermediate
Content StrategyIntermediate
Social Media AnalyticsIntermediate
Facebook Business ManagerIntermediate

Work Experience

SEO Specialist

Canine Code Collective

Feb 2024 - Dec 2024

Key Achievements:

As an SEO specialist, my job is to make sure that our clients’ websites have a good standing in search ranking results. I also monitor their sites’ health using SEO tools such as SEMrush, Ahrefs, Google Search Console, and Google Analytics. Knowing how to use those tools helps me optimize our clients’ websites. It also helps me formulate a plan that helps our clients’ sites reach the top-ranking results in search engines. Part of my job is to collaborate with the SEO team and dev team for much-needed planning if the website issues are too technical and need to be fixed using codes.

SEO Content WritingWordPressBlog WritingEmail CopywritingGoogle Analytics 4Google Sheets (Advanced)Canva

Content Writer

Baby Village

Oct 2022 - Feb 2024

Key Achievements:

As a content writer, I create audience-catching online articles, feeding websites with information and personality. Combining creativity with strategy, I carefully select words to engage visitors, convey brand identity, and optimize for search engines. I navigate different topics, adapting tone and style to suit target audiences. Research is my main tool, ensuring accurate, up-to-date, and credible content. By mixing marketing expertise with research, I propel businesses to connect, inform, and convert, elevating the digital user experience.

SEO Content WritingBlog WritingProduct DescriptionsTechnical WritingGoogle Analytics 4ShopifySEO (Technical & Content)Content StrategyProduct Listing OptimizationSemrush/Ahrefs

Web Content Editor

CocoRuby Plastic Surgery

Mar 2022 - Sep 2022

Key Achievements:

As a website content editor, I created and improved our online presence. My expertise involves meticulously reviewing, editing, and optimizing website content to ensure accuracy, clarity, and engagement. I collaborate with content creators and marketing teams, and I maintain consistent brand messaging, grammar, and style across all web pages. My expertise in content management systems and SEO practices is what I use to strategize and improve search rankings as well as user experience.

SEO Content WritingBlog WritingCopywritingGoogle Analytics 4CanvaContent StrategySemrush/Ahrefs

SEO Specialist / Content Creator

Citrus studios

Apr 2019 - Mar 2022

Key Achievements:

Develop optimization strategies that increase the company's search engine results rankings. Research SEO keywords to use throughout the company's website and marketing materials. Monitor daily performance metrics to understand SEO strategy performance. Write compelling and high-quality website content, including blog posts and page descriptions. Update content and website links for maximum optimization and search engine rankings.

SEO Content WritingBlog WritingCopywritingTechnical WritingEmail CopywritingProduct DescriptionsWordPressGoogle Sheets (Advanced)CanvaAdobe PhotoshopGoogle Analytics 4DaVinci ResolveShopifyWooCommerceYouTube OptimizationContent MarketingSEO (Technical & Content)Product Listing OptimizationContent StrategyMailchimpSemrush/Ahrefs

Quick Stats

Age31 years
English LevelConversational
Other Languages
Tagalog/FilipinoFluent
ID VerificationVerified