Performance MarketingPerformance Marketing
Issa
ID Verified$1,500
per month
($9/hour)
Profile Description
I am a Performance Marketer who drives profitable growth by combining aggressive media buying with engineering-grade data infrastructure. With 3.5+ years of experience, I don’t just manage campaigns, I optimize them for maximum ROAS. Many brands struggle to scale because of blind spots in their data. I solve this by fixing your tracking foundation first (GTM, GA4, Server-side), ensuring the ad algorithms have 100% accurate signal. I then use this advantage to systematically cut wasted spend, lo...
Skills & Expertise
Skill Levels Explained:
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AI & Automation
Marketing & Growth
Sales & Business Development
Data & Analytics
E-commerce & Marketplace
Work Experience
Marketing Analyst
BrighterMonday Kenya
Jul 2025 - Present
Job Responsibilities:
Lead paid acquisition efforts across Google and Meta, structuring campaigns for scalability (search + prospecting/retargeting). Implemented and maintained measurement stack: GA4, GTM, and event/dataLayer definitions to ensure accurate cross‑channel attribution and funnel tracking. Built interactive dashboards using Looker Studio and Power BI showing CAC, ROAS, conversion funnels, and cohort LTV to...
Marketing Analyst
Lipbundle
Sep 2023 - Jul 2025
Job Responsibilities:
Developed and maintained interactive dashboards to monitor sales, client acquisition, and real-time campaign performance, enabling data-driven decision-making and swift optimization. Implemented end-to-end measurement and attribution using GA4 and GTM, collaborating with web developers to troubleshoot tracking issues and ensure data integrity across web and app environments. Conducted systematic A...
Quick Stats
Certifications
Education
Bachelor's Degree
Kenyatta University
2021 - 2025