Sales Executive, Business Development,Marketing ExecutiveSales Executive, Business Development,Marketing Executive

Key Achievements:

• Lead the sales function and provide day-to-day direction to the Course Advisory team. • Set sales targets and monitor performance against enrollment objectives across CIM, IBC and Twiva programs. • Manage and optimize the prospective student journey from initial inquiry through conversion and enrollment. • Monitor sales pipelines, conversion rates and intake performance to identify opportunities and address gaps. • Drive corporate client acquisition and identify opportunities for corporate training and institutional partnerships. • Develop and maintain relationships with prospective corporate clients, industry organizations, professional associations and education partners. • Identify and develop strategic partnerships with universities, colleges and other institutions to expand ISA’s reach. • Support the development of student mentorship, placement and internship partnerships. • Contribute to ISA’s market visibility through industry networking, professional events and stakeholder engagement. • Work closely with the marketing function to strengthen lead generation, content marketing and brand visibility. • Manage strategic stakeholder relationships and support ISA’s engagement with professional and certification bodies. • Contribute to improving the student experience by identifying opportunities to strengthen the sales and enrollment journey.

Key Achievements:

• Increased annual sales from KES 4 million to KES 10 million, delivering a 150% increase in revenue over three years. • Identified and penetrated three new high-value market segments, expanding the company’s market reach. • Delivered a 66% revenue increase in the final fiscal year through targeted market development and sales activity. • Built and managed a high-value client portfolio using a relationship-led approach, generating 80%+ repeat business. • Managed the end-to-end fulfillment process, including invoicing, dispatch and logistics, maintaining 100% on-time delivery. • Restructured delivery logistics and personally managed high-priority distributions, contributing to reduced operational overheads. • Strengthened customer relationships and supported long-term client retention through responsive account management. • Identified opportunities for improved sales execution, market penetration and customer engagement.

Key Achievements:

• Managed comprehensive client databases, maintaining data accuracy and integrity while producing reports to support management decision-making. • Supported the referral and client on-boarding pipeline, ensuring effective follow-through on departmental leads. • Provided high-level administrative and operational support to senior management and programme teams. • Coordinated community outreach initiatives and speaker engagements to increase programme participation and visibility. • Supported stakeholder communication and engagement activities across programme initiatives. • Improved organization of program information and administrative processes, reducing operational friction and supporting team productivity.

Key Achievements:

• Supported ticket sales and stakeholder engagement for the Marketer’s Night Out event series, contributing to increased attendance. • Supported the planning and execution of The Power Workshop, coordinating activities across multiple stakeholders and teams. • Conducted market research and competitive analysis to identify emerging trends and Inform content strategy. 3 • Developed marketing collateral and contributed to brand messaging and promotional initiatives. • Supported strategic brainstorming sessions aimed at strengthening communication and audience engagement. • Selected to support the Chief Executive Officer during strategic meetings, gaining exposure to senior-level decision-making and corporate negotiations.