Marketing SpecialistMarketing Specialist

Key Achievements:

- Conduct research on industry trends, competitors, and target markets. - Track KPIs, digital metrics (Google Analytics, social media insights), and ROI. - Prepare regular performance reports for management. - Assist in the planning, development, and execution of marketing campaigns. - Coordinate marketing calendars, events, and promotions. - Monitor campaign performance and prepare reports with insights and recommendations. - Maintain organized databases of marketing assets and collateral. - Provide day-to-day administrative support to the marketing & executive team. - Assist in managing budgets and vendor relationships.

Key Achievements:

Plan and carry out strategic marketing initiatives and activities. • Manage and develop company websites and social media accounts including Linkedin, Youtube, and others - drive traffic as appropriate. • Develop directly and work with external creative teams to create marketing / online content and client project diagrams and/or mock ups as required. • Manage SEO optimization for the company website and other web content, and ensure high ranking for relevant key words. • Develop directly and work with creative teams to create promotional materials including product brochures, capability statements, banners, trade show promotional materials, email signatures and the like. • Create branded promotional campaigns and support the sales team by coordinating and collating content including team / site / product photographs. • Implement, manage, and track the effectiveness of promotional campaigns utilising email marketing, social media, and other channels. • Create, maintain, and strengthen the organization’s overall brand through all media avenues. • Carry out marketing administration, including coordination and regular reporting. • Support development of best practice methodologies, software, systems and procedures. • Adhere to internal systems, procedures, and integrated management system (IMS) requirements. • Always work safely, support, and adhere to relevant Work Health and Safety (WHS) systems and requirements.

Key Achievements:

- Assistant to the company's Director of Operations - Creating marketing plans, execute them effectively, analyze marketing results on a monthly basis on Google my business, Facebook, Instagram, Twitter and LinkedIn - Accounts reviews, expenses, processing payments to vendors and partners - Data entry, onboarding users - Drafting and scheduling weekly tech newsletters sent to clients and prospects - Drafting SOP's for Marketing, Operations and Client Payment Processing - Daily Team Operations: email management and meetings