Michael

Senior Digital Marketing Manager

Michael

ID Verified
1,500/mo
Nairobi, Kenya
Looking for Full-time
8 hours/day
Availability: US / EU / Asia timezone

Profile Description

Senior Digital Marketing Specialist with 7+ years of hands-on experience managing Google Ads and Meta campaigns across e-commerce, retail, and multi-client agency environments; skilled in driving ROI, optimizing performance, and scaling paid traffic efficiently. Proven track record running end-to-end Meta campaigns: strategy, execution, testing, optimization, pixel setup, and weekly client reporting. Skilled at turning data into insights that improve ROAS and lead quality. Adept at managing mult...

Skills & Expertise

Content & Writing

E-commerce & Marketplace

Data & Analytics

Design & Creative

Sales & Business Development

Zoho CRMExpert

Software Development

HTML5/CSS3Advanced

Work Experience

Digital Marketing Manager

Dot Glasses International

Feb 2025 - Present

Job Responsibilities:

Lead the end-to-end strategy, execution, and optimization of Meta and Google Ads campaigns across multiple markets, guiding performance teams toward monthly KPIs. Set up and monitored Meta Pixel events, ensuring accurate tracking for sales and lead generation. Built and executed campaign strategies tailored to client objectives, including audience testing, creative experimentation, and budget allo...

SEO Content WritingGoogle Analytics 4CanvaAdobe Premiere ProCapCutWordPressSocial Media GraphicsMeta Ads (Facebook/Instagram)Google AdsSEO (Technical & Content)

Senior Marketing Manager

Plannettech Investors Limited

Jul 2021 - Jan 2025

Job Responsibilities:

Used social media channels to amplify brand presence, engagement, and reach. Crafted ad creatives, captions, and visual assets aligned with client objectives. Built and optimized Google Ads campaigns focused on lead generation and brand awareness. Conducted keyword research and competitor analysis to improve ranking and reduce CPC. Tested ad copy, CTAs, and landing pages to increase conversion rat...

SEO Content WritingGoogle Analytics 4Adobe Premiere ProProduct DescriptionsAdobe PhotoshopWordPressAdobe InDesignSocial Media GraphicsWooCommerceProduct Listing Optimization

Digital Marketer / Web Designer

Oceans Creative Agency

Jan 2018 - Jun 2021

Job Responsibilities:

Managed multiple client Meta ad accounts simultaneously, overseeing strategy, execution, and optimization. Conducted A/B tests for audiences and creatives to identify high-performing segments. Reported campaign performance directly to clients, explaining insights and recommending improvements. Updated and maintained websites via WordPress and C-Panel, improving technical SEO and user experience. M...

SEO Content WritingProduct DescriptionsWordPressSocial Media GraphicsSEO (Technical & Content)Meta Ads (Facebook/Instagram)Google AdsFacebook Business ManagerGoogle Tag ManagerConversion Rate Optimization

Quick Stats

Age32 years
GenderMale
English LevelFluent
Other Languages
SwahiliFluent
ID VerificationVerified
Portfolio
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