Digital Marketing Specialist | Brand & Content SystemsDigital Marketing Specialist | Brand & Content Systems

Key Achievements:

Led the creation and optimization of an AI education content library, producing hundreds of YouTube Shorts and long-form tutorials focused on AI-powered storytelling, children's book creation, and creative workflows. Helped grow the channel to more than 145K views, 75K engaged views, 2,900+ watch hours, 500K+ impressions, and 1,200+ subscribers through consistent content production and iterative creative testing. Developed repeatable Shorts frameworks centered on high-retention hooks, educational storytelling, and platform-native editing. Drove continuous experimentation across hooks, messaging, titles, thumbnails, and creative concepts, helping evolve the company's content strategy alongside product and positioning changes. Expanded responsibilities beyond editing to include creative strategy, scripting, content planning, AI workflow development, and multi-platform content distribution.

Key Achievements:

Led organic social media growth initiatives for U.S.-based brands by developing scalable content systems that combined creative strategy, AI-assisted production, and performance-driven optimization to strengthen brand awareness and support customer acquisition. • Developed and executed platform-specific content strategies across TikTok, Instagram, Facebook, LinkedIn, and YouTube Shorts. • Produced high-volume short-form video content designed to maximize reach, engagement, and platform-native performance. • Built AI-assisted creative workflows that improved production efficiency while maintaining brand consistency and content quality. • Managed content planning, editorial calendars, scripting, publishing, and performance optimization across multiple social platforms. • Analyzed audience insights and content performance to refine creative direction and improve organic growth strategies. • Partnered with cross-functional stakeholders to translate business objectives into engaging, conversion-focused social media campaigns. • Continuously evaluated emerging platform trends, AI tools, and content formats to enhance marketing effectiveness and creative output.

Key Achievements:

Led the development of integrated marketing and creative assets supporting retail, publishing, education, and e-commerce initiatives across Singapore and Malaysia, helping deliver consistent brand experiences across digital and physical customer touchpoints. • Produced integrated marketing campaigns across social media, digital platforms, retail environments, email marketing, print, and in-store communications. • Managed creative production for brands including Times Bookstores, GoGuru, Hallmark Singapore, Crayola, Topps Match Attax, Times Rewards, Times Travel, and Pansing. • Collaborated with marketing, merchandising, retail operations, and category management teams to deliver campaign-ready creative aligned with commercial objectives. • Designed promotional assets supporting seasonal campaigns, product launches, customer acquisition, loyalty programs, and retail activations. • Maintained visual consistency across multiple brands while balancing competing priorities and fast-paced production schedules. • Supported visual merchandising initiatives that enhanced customer experience, product visibility, and in-store brand presentation. • Contributed to omnichannel marketing efforts that connected retail, digital, and customer engagement strategies across multiple business units.