Gladys

Marketing and Brand Strategist

Gladys

ID Verified
500/mo
Nairobi, Kenya
Looking for Full-time
9 hours/day
Availability: US / EU / Asia timezone

Profile Description

I am a highly strategic and results-focused Social Media and Marketing Strategist who loves turning data into real growth. Over the last three years, I have mastered the full scope of digital marketing, from crafting multi-platform content strategies and meticulous Brand Management to running and optimizing profitable Google Ads, Email Marketing and Social Media Ad campaigns. I am proficient in leveraging SEO optimization ensuring good ranking of the website on google, Website & Content Managem...

Skills & Expertise

Sales & Business Development

Content & Writing

E-commerce & Marketplace

WordPressIntermediate
ShopifyBeginner
TikTok ShopBeginner

Customer Success

Data & Analytics

Design & Creative

AI & Automation

MidjourneyAdvanced
SoraIntermediate

Work Experience

Marketing & Brand Strategist

Renewable Safi Power International

Jan 2025 - Present

Job Responsibilities:

Successfully manage and optimize paid media (Meta and Google Ads) to consistently bring in quality leads. I ensure absolute brand consistency across all web and social platforms and actively contribute to SEO strategies that boost organic traffic. I also handle the Website Content Management.

Blog WritingSEO Content WritingSocial Media SupportGoogle Sheets (Advanced)Email CopywritingCreative WritingEmail SupportAdobe PhotoshopLanding Page CopyWordPress

Content Strategist

Ultratude Tech Ltd

Feb 2022 - Dec 2024

Job Responsibilities:

Designed and executed compelling content plans that spoke directly to our audience. I successfully launched and monitored Google Ads and Meta Ads campaigns, ensuring spend was fully optimized for growth. Critically, I established a data-driven feedback loop by tracking campaign performance to provide practical insights for the team.

TikTok AdsLinkedIn AdsLead GenerationSales Funnel ManagementContent MarketingConversion Rate OptimizationProposal WritingGoogle AdsB2B SalesBlog Writing

Social Media & Graphics Design

Jamiro Broadcast

Nov 2021 - Feb 2022

Job Responsibilities:

Provided essential support for marketing efforts by designing materials (brochures, posters) and assisting with social media scheduling and community engagement. I also edited videos for film and documentary projects, showcasing strong multimedia skills.

Social Media SupportCreative WritingAdobe PhotoshopAdobe IllustratorSocial Media GraphicsLogo Design

Quick Stats

Age28 years
GenderFemale
English LevelFluent
ID VerificationVerified
Portfolio
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