media buyermedia buyer
ryan
ID Verified$2,000
per month
($11/hour)
Profile Description
Experienced Meta Ads Manager with 4 years of hands-on experience running Facebook and Instagram campaigns focused on coaching, webinar, and Skool community funnels. Specialized in driving quality leads and sales through strategic campaign planning, audience building, creative testing, and continuous optimization. Proficient in Meta Ads Manager, Meta Pixel, Conversions API, and Events Manager. Experienced in building custom audiences, lookalikes, and retargeting funnels across both lead generatio...
Top Skills
Skills & Expertise
Skill Levels Explained:
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Data & Analytics
Marketing & Growth
Work Experience
meta ad manager
Heads Realty
Jan 2025 - Jan 2026
Key Achievements:
Consistently reduced Cost Per Lead (CPL) across coaching and webinar campaigns through structured audience testing and creative iteration Successfully scaled lead generation campaigns for Skool community offers while maintaining target CPL Improved lead quality by refining audience segmentation and aligning ad creative with funnel intent Set up and maintained accurate Meta Pixel and Conversions API tracking — ensuring clean data from ad click to GHL CRM entry Produced high-performing short-form Reels and UGC-style creatives using Canva, CapCut, and ElevenLabs that improved CTR and reduced creative fatigue Managed and optimized campaigns across multiple client accounts simultaneously without missing performance targets Identified and flagged underperforming ads early — minimizing wasted spend and protecting campaign budgets Built and maintained retargeting funnels that consistently re-engaged warm audiences and improved overall conversion rates