Ads Specialist/ManagerAds Specialist/Manager
Reginald
$1,000
per month
($6/hour)
Profile Description
I understand that selling a $100,000 item is not the same as selling a product of $1000. It requires trust, aspiration, and precision targeting. My approach to paid campaigns starts with understanding the buyer — their income bracket, lifestyle triggers, and decision timeline — then crafting ad creatives and copy that speak directly to that psychology. I do not spend budgets blindly; I test, analyse, and optimise until every naira is working hard. I am Reginald Obetta, a digital marketer who do...
Top Skills
Skills & Expertise
Skill Levels Explained:
💡 Hover over any skill level to see exact years of experience
Marketing & Growth
Work Experience
Paid Media Buyer
Towdah Communications
Feb 2026 - Apr 2026
Key Achievements:
1. Generated 894 clicks and 205 direct messaging enquiries from qualified prospects 2. Achieved 4.25% CTR with strong cost efficiency of [hashtag hidden] CPM within a [hashtag hidden],000 budget.
Paid Media Specialist
FirstRide
Feb 2026 - Mar 2026
Key Achievements:
1. Generated 150 direct messaging conversations from prospective drivers 2. Delivered 7.14% CTR, outperforming typical platform benchmarks 3. Maintained cost-efficiency at [hashtag hidden] CPC and [hashtag hidden] CPM with a 10,900 budget.
Quick Stats
Certifications
Education
Bachelor's Degree
University of Nigeria
2016 - 2020