Ads Specialist/Manager

Reginald

1,000/mo
Abuja, Nigeria
Looking for Full-time
7 hours/day
Availability: US / EU / Asia timezone

Profile Description

I understand that selling a $100,000 item is not the same as selling a product of $1000. It requires trust, aspiration, and precision targeting. My approach to paid campaigns starts with understanding the buyer — their income bracket, lifestyle triggers, and decision timeline — then crafting ad creatives and copy that speak directly to that psychology. I do not spend budgets blindly; I test, analyse, and optimise until every naira is working hard. I am Reginald Obetta, a digital marketer who do...

Top Skills

Content Strategy · 5 yearsFacebook Business Manager · 5 yearsInstagram Growth · 5 yearsMeta Ads (Facebook/Instagram) · 5 yearsSocial Media Analytics · 5 years

Skills & Expertise

Marketing & Growth

Meta Ads (Facebook/Instagram)Expert
Facebook Business ManagerExpert
Content StrategyExpert
Instagram GrowthExpert
Social Media AnalyticsExpert
LinkedIn AdsAdvanced
TikTok AdsAdvanced
ChatGPT for MarketingAdvanced
Community ManagementAdvanced
LinkedIn OptimizationAdvanced
Twitter/X ManagementAdvanced
Content MarketingAdvanced
Hootsuite/BufferIntermediate
Google AdsIntermediate
SEO (Technical & Content)Beginner

Work Experience

Paid Media Buyer

Towdah Communications

Feb 2026 - Apr 2026

Key Achievements:

1. Generated 894 clicks and 205 direct messaging enquiries from qualified prospects 2. Achieved 4.25% CTR with strong cost efficiency of [hashtag hidden] CPM within a [hashtag hidden],000 budget.

Meta Ads (Facebook/Instagram)Facebook Business ManagerChatGPT for MarketingContent StrategySocial Media Analytics

Paid Media Specialist

FirstRide

Feb 2026 - Mar 2026

Key Achievements:

1. Generated 150 direct messaging conversations from prospective drivers 2. Delivered 7.14% CTR, outperforming typical platform benchmarks 3. Maintained cost-efficiency at [hashtag hidden] CPC and [hashtag hidden] CPM with a 10,900 budget.

Meta Ads (Facebook/Instagram)Facebook Business ManagerChatGPT for MarketingContent StrategyCommunity Management

Quick Stats

Age28 years
English LevelFluent
ID VerificationNot verified
Portfolio
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Certifications

Introduction to Digital Marketing - Great Learning Academy
Meta Blueprint Certification - Meta

Education

Bachelor's Degree

University of Nigeria

2016 - 2020