Brand MarketingBrand Marketing

Key Achievements:

Robert Bosch East Africa is a regional sales subsidiary of the Bosch Group, supporting mobility, energy, consumer, and industrial solutions. As the brand manager of the Home Comfort Division, I led strategic marketing initiatives to enhance brand visibility, drive sales and strengthen market penetration of four product categories: Renewable Energy, Industrial Solutions, HVAC and Residential Heating, across East Africa.  Led overall brand and marketing strategy across four product categories, managing a KES 35M annual marketing budget and driving YoY sales growth from €2.5M (2019) to €7M (2024).  Developed and executed annual marketing and go-to-market strategies aligned with sales targets and regional growth objectives.  Drove trade marketing and retail visibility initiatives across dealer and partner networks, ensuring strong in-market execution and brand consistency.  Designed and deployed sales enablement tools including product brochures, merchandising assets, and training materials to support sales teams and distributors.  Spearheaded digital-first marketing campaigns, reaching 3M+ users monthly and delivering lead-generation initiatives that doubled product sales within one month for solar water heaters.  Introduced a dealer incentive and loyalty program, increasing revenue from key partners by 20% and securing long-term contracts.  Led and supervised a field sales team of five agents, generating KES 25M in revenue and expanding the sub-dealer network by 20 new partners in 2024.  Planned and delivered 20+ product trainings, exhibitions, and industry events annually, strengthening product education and partner engagement.  Managed agency partners and suppliers, tracked campaign KPIs and ROI, and ensured compliance with brand governance and ethical standards.  Ensured 100% availability of branded marketing materials across retail outlets, events, and digital platforms.

Key Achievements:

As the Marketing Assistant and proxy for the Brand Manager, I supported brand growth and campaign execution for Nescafé, the company’s flagship coffee brand - focusing on product launches, sales promotions, digital campaigns, consumer engagement, and trade marketing initiatives.  Led the Nescafé 3in1 digital launch, increasing Facebook engagement from 36K to 338K within six months.  Executed nationwide in-store sampling and trade activations across 38 supermarkets and 4 universities, driving product trials and consumer conversions.  Identified and resolved a communication gap in trade promotions by implementing a sticker-on-product campaign, achieving 105% sales performance.  Conducted market research and sales performance analysis to address sales and distribution challenges.  Supported brand reporting, KPI tracking, and campaign optimization to improve marketing ROI.