Brand MarketingBrand Marketing
Irene
ID Verified$2,000
per month
($11/hour)
Profile Description
A marketing and project management professional with a strong track record of driving brand growth, sales, and operational efficiency. At Bosch, I managed brand and marketing strategies, overseeing a KES 35 Million budget across four product categories, leading to a YoY sales increase from €2.5M to €7M. I spearheaded digital campaigns that reached 3M+ users monthly, doubled product sales in one month, and optimized partner engagement, achieving a 20% revenue growth from key dealers. Additionally...
Skills & Expertise
Skill Levels Explained:
💡 Hover over any skill level to see exact years of experience
Content & Writing
Customer Success
Design & Creative
Marketing & Growth
Virtual Assistance & Admin
Work Experience
Brand Manager
Bosch
May 2019 - Dec 2024
Job Responsibilities:
Robert Bosch East Africa is a regional sales subsidiary of the Bosch Group, supporting mobility, energy, consumer, and industrial solutions. As the brand manager of the Home Comfort Division, I led strategic marketing initiatives to enhance brand visibility, drive sales and strengthen market penetration of four product categories: Renewable Energy, Industrial Solutions, HVAC and Residential Heatin...
Marketing Assistant
Nestle
Oct 2018 - May 2019
Job Responsibilities:
As the Marketing Assistant and proxy for the Brand Manager, I supported brand growth and campaign execution for Nescafé, the company’s flagship coffee brand - focusing on product launches, sales promotions, digital campaigns, consumer engagement, and trade marketing initiatives. Led the Nescafé 3in1 digital launch, increasing Facebook engagement from 36K to 338K within six months. Executed na...
Quick Stats
Certifications
Education
Bachelor's Degree
University of Nairobi
2014 - 2018