Performance Media BuyerPerformance Media Buyer
Elly
$1,500
per month
($9/hour)
Profile Description
Results-driven Media Buyer and Paid Ads Specialist with 8+ years of experience managing over $2M in ad spend for B2C, DTC, eCommerce, and service brands. Proven track record in creating, optimizing, and scaling profitable full-funnel campaigns across Meta (Facebook/Instagram) and Google Ads, delivering consistent ROAS. Expert in conversion copywriting, analytics setup, and performance tracking using tools like GA4, GTM, Meta Pixel, and CRM integrations. Core Competencies • Paid Media Strat...
Skills & Expertise
Skill Levels Explained:
💡 Hover over any skill level to see exact years of experience
Marketing & Growth
Data & Analytics
Design & Creative
E-commerce & Marketplace
Sales & Business Development
Content & Writing
Work Experience
Media Buyer | Paid Ads Specialist (Meta & Google)
Upwork — Remote
Feb 2016 - Present
Job Responsibilities:
• Managed over $2M in ad spend, driving measurable ROI across diverse verticals. • Built and executed TOF, MOF, and BOF campaigns across Meta and Google platforms. • Optimized campaigns to reduce CPL by up to 60% and increase CTR by over 45%. • Set up advanced tracking: GA4, Google Tag Manager, Meta Events, LinkedIn Insights, CRM integrations. • Created copy and creative briefs using framewor...
Social Media Manager
Taste Afrique Ltd — Nairobi, Kenya
Mar 2016 - Oct 2018
Job Responsibilities:
• Increased brand turnover from 20% to 80% through targeted social campaigns. • Developed strategy funnels to build brand awareness and drive conversions. • Advised on corporate sales strategy and digital execution.