CRM | Email Marketing Specialist | VACRM | Email Marketing Specialist | VA

Key Achievements:

Executed end-to-end email marketing campaigns using Klaviyo, from campaign planning and segmentation to deployment and performance optimization. Built and optimized lifecycle email automations to enhance customer engagement, retention, and conversions. Developed targeted customer segments and personalized email experiences to improve engagement and conversions. Created conversion-focused email copy and responsive email designs aligned with each brand's goals and identity. Performed comprehensive QA and testing to ensure flawless rendering, functionality, and user experience across devices and email clients. Monitored campaign performance, analyzed key metrics, and continuously optimized campaigns through A/B testing and data-driven insights. Managed enterprise Klaviyo accounts with over 1 million customer profiles, supporting scalable lifecycle marketing initiatives. Maintained email deliverability, list health, and CRM best practices to maximize engagement and campaign performance.

Key Achievements:

Managed multiple ecommerce brands simultaneously in a fast-paced agency environment Served as the primary point of contact for client communication and strategic planning Developed lifecycle email marketing strategies to improve customer retention and revenue Conducted account audits and presented performance insights with actionable recommendations Planned promotional calendars, campaigns, and automated lifecycle flows Collaborated with designer and copywriters to ensure timely project delivery Oversaw campaign QA, approvals, scheduling, and performance reporting Built strong client relationships through proactive communication and strategic guidance