Copywriter and Marketing Virtual AssistantCopywriter and Marketing Virtual Assistant

Key Achievements:

• Provided executive-level administrative and marketing support to the President and CEO of a US-based mortgage company. • Managed email inboxes, calendars, travel planning, and confidential operational documents. • Maintained and troubleshot multiple CRMs related to mortgage processing and marketing operations. • Coordinated with third-party sales, marketing, and compliance vendors. • Analyzed market trends and prepared forecasts to support leadership decision-making. • Generated new business leads through coordinated digital and email marketing campaigns. • Led social media management, email marketing, and content creation initiatives. • Produced monthly mortgage newsletters and marketing reports using performance data. • Developed and aligned marketing strategies with sales, finance, compliance, and production teams

Key Achievements:

• Led copy development for digital and offline advertising campaigns across multiple industries. • Interpreted client briefs and transformed them into creative concepts and persuasive messaging. • Presented campaign ideas to internal teams and clients. • Oversaw advertising campaigns from concept through production and execution. • Wrote, proofread, and revised high-impact copy based on creative and client feedback. • Monitored campaign performance and effectiveness. • Planned and wrote continuity scripts for corporate events and livestream programs. • Worked closely with Event Directors, hosts, and production teams to ensure smooth program flow. • Conceptualized event gimmicks, games, and audience engagement segments