Winnie

Digital Marketing Manager | Google Ads & Meta Certified

Winnie

ID Verified
1,300/mo
Nairobi, Kenya
Looking for Full-time
8 hours/day
Availability: US / EU / Asia timezone

Profile Description

Google Ads and Meta Certified performance marketer with 6+ years of inhouse and agency experience managing 10+ eCommerce brands simultaneously across Kenya, UAE, and the USA. I have spent the last two years inside a digital marketing agency as Head of Marketing, which means I already know how agencies operate, how to manage multiple client accounts without dropping the ball, and how to deliver results under real campaign pressure. I have managed multi-million dollar budgets ($30,000 - $50,000 p...

Skills & Expertise

Work Experience

Head of Marketing

Emmerce Limited, Nairobi, Kenya

Feb 2024 - Present

Job Responsibilities:

Full-service digital marketing agency managing 10+ DTC eCommerce brands across Kenya, UAE, and USA, including Furniture Palace, Mika, Home Chef, Armco, Roto Tanks, TCL, Aquapet, Biwbiw, Perfume UAE, and Fragrance Kenya.  Manage multi-million-dollar client budgets across Google Ads, Meta Ads, and PPC channels for 10+ brands simultaneously, consistently delivering 20X Monthly ROAS and 1,000%+ Annua...

TikTok AdsGoogle AdsContent MarketingMeta Ads (Facebook/Instagram)Google Tag ManagerConversion Rate OptimizationLinkedIn AdsCreative WritingCopywritingEmail Copywriting

Marketing Manager

Airduka.com

Sep 2020 - Dec 2023

Job Responsibilities:

Kenya-based online marketplace; led the marketing function from start-up stage to a recognized national brand  Designed and implemented a holistic digital marketing strategy that increased site traffic to 5,000+ daily visitors within five months.  Managed dynamic marketing budgets, ensuring optimal ROI across paid search, influencer marketing, and ATL campaigns.  Directed a cross-functional rem...

Creative WritingTikTok AdsGoogle AdsCopywritingBlog WritingContent MarketingLinkedIn AdsEmail CopywritingMeta Ads (Facebook/Instagram)Google Tag Manager

Marketing Manager

Cake City Kenya

Jan 2019 - Aug 2020

Job Responsibilities:

Multi-branch bakery and confectionery brand; led the full marketing and communications function driving market expansion and digital transformation  Developed and executed integrated marketing campaigns that elevated Cake City into a household brand across Nairobi  Delivered a record-breaking KES 1M in single-day sales during the 2019 Valentine's Day campaign through targeted digital and in-stor...

Google AdsContent StrategyFacebook Business ManagerSocial Media AnalyticsProduct DescriptionsCreative WritingCopywritingContent MarketingLinkedIn AdsEmail Copywriting

Part Time Social Media Manager

Koala Education Consultants

Jul 2019 - Mar 2020

Job Responsibilities:

Education consultancy firm based in Nairobi  Managed and grew social media presence across Facebook, Twitter, and Instagram driving brand awareness and audience engagement  Developed and scheduled regular content across all platforms using social media management tools including Hootsuite  Monitored platform performance, responded to interactions including direct messages and mentions, and impl...

Creative WritingGoogle AdsCopywritingContent MarketingMeta Ads (Facebook/Instagram)Conversion Rate OptimizationEmail MarketingMailchimpFacebook Business ManagerContent Strategy

Quick Stats

Age36 years
GenderFemale
English LevelFluent
Other Languages
SwahiliFluent
ID VerificationVerified
Portfolio
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Certifications

Certified Meta Media Buyer
Google Ads Certified