Digital Marketing Manager | Google Ads & Meta CertifiedDigital Marketing Manager | Google Ads & Meta Certified

Key Achievements:

Full-service digital marketing agency managing 10+ DTC eCommerce brands across Kenya, UAE, and USA, including Furniture Palace, Mika, Home Chef, Armco, Roto Tanks, TCL, Aquapet, Biwbiw, Perfume UAE, and Fragrance Kenya.  Manage multi-million-dollar client budgets across Google Ads, Meta Ads, and PPC channels for 10+ brands simultaneously, consistently delivering 20X Monthly ROAS and 1,000%+ Annual ROI across the portfolio  Design and implement go-to-market strategies for new market entrants and scaling strategies for established brands, aligning marketing approach to each business's stage of growth  Drive full-funnel eCommerce strategies that have delivered 60%+ Annual Conversion Rates through continuous optimisation of acquisition costs, audience targeting, and conversion pathways  Manage all client relationships and campaign workflows entirely through virtual channels — conducting strategy sessions, performance reviews, and approvals via video calls and structured WhatsApp group communication  Lead a cross-border team with a direct report based in India, coordinating across time zones to maintain consistent output and delivery standards  Oversee creative direction and brand storytelling across 10+ brands, ensuring campaign consistency across all platforms and markets  Present performance analytics and strategic recommendations to leadership, maintaining a 95%+ on-time and within-budget delivery rate across all client accounts  Spearhead SEO and Meta campaigns achieving top-of-page rankings across consumer electronics, home furnishings, industrial solutions, and fragrance categories  Conduct ongoing market and competitor research identifying emerging opportunities across Kenya, UAE, and USA  Lead crisis communications, maintaining client confidence and operational continuity across all accounts

Key Achievements:

Kenya-based online marketplace; led the marketing function from start-up stage to a recognized national brand  Designed and implemented a holistic digital marketing strategy that increased site traffic to 5,000+ daily visitors within five months.  Managed dynamic marketing budgets, ensuring optimal ROI across paid search, influencer marketing, and ATL campaigns.  Directed a cross-functional remote marketing team, fostering collaboration, accountability, and creative innovation.  Launched impactful Above-the-Line (ATL) campaigns via billboards, radio, and influencer partnerships, significantly increasing brand recognition.  Built data frameworks for real-time performance reporting, enhancing visibility into ROI and conversion performance.  Spearheaded social media growth from zero to thousands of followers, driving community engagement and customer acquisition.  Served as a strategic advisor to leadership, aligning marketing direction with company growth goals and investor expectations.  Enhanced brand storytelling through integrated digital and offline campaigns that elevated brand positioning.

Key Achievements:

Multi-branch bakery and confectionery brand; led the full marketing and communications function driving market expansion and digital transformation  Developed and executed integrated marketing campaigns that elevated Cake City into a household brand across Nairobi  Delivered a record-breaking KES 1M in single-day sales during the 2019 Valentine's Day campaign through targeted digital and in-store activation  Spearheaded the successful launch of the Kilimani branch combining event strategy, digital amplification, and community engagement to drive footfall from day one  Introduced innovative customer retention initiatives including "15% Off Mondays" and "Assorted Treat Box" driving measurable increases in recurring revenue  Led digital transformation through improved social media management and online reputation monitoring resulting in stronger brand engagement and customer satisfaction  Collaborated with product, creative, and operations teams to maintain a consistent brand experience across all channels and locations

Key Achievements:

Education consultancy firm based in Nairobi  Managed and grew social media presence across Facebook, Twitter, and Instagram driving brand awareness and audience engagement  Developed and scheduled regular content across all platforms using social media management tools including Hootsuite  Monitored platform performance, responded to interactions including direct messages and mentions, and implemented best practices to improve reach  Advised management on digital marketing budget allocation and social media strategy