Digital Marketing Manager

Rusiri

2,500/mo
Maharagama, Sri Lanka
Looking for Full-time
8 hours/day
Availability: EU / Asia timezone

Profile Description

Digital Marketing professional with 10+ years of experience in digital marketing (paid & organic) activities across Websites, Mobile Sites & Apps. Experienced in planning, managing, and scaling all sorts of Performance digital activities. Leading digital strategies & teams across different business models, and helping businesses grow their online footprint. Worked with businesses/brands across verticals as diverse as Travel, Auto, Education, FMCGs, Retail, Real Estate, Tech, Telco, and eCommer...

Skills & Expertise

Content & Writing

Data & Analytics

Design & Creative

CanvaBeginner

Work Experience

Assistant Manager- Digital Marketing

Olanka Travels

Feb 2019 -

Job Responsibilities:

-Heading the Digital Marketing team at Olanka Travels. -Planning and executing all digital marketing, including SEO/SEM, social media, and PPC campaigns. -Managing Olanka Travels website while coordinating with the Web development team.

SEO (Technical & Content)Meta Ads (Facebook/Instagram)Google Analytics 4Google AdsLinkedIn AdsGoogle Tag ManagerSEO Content Writing

Digital Marketing Manager

Aayu Technologies

Nov 2022 - Jun 2025

Job Responsibilities:

-Developed and optimized paid advertising campaigns to drive revenue and maximize ROI. -Conducted keyword research and implemented SEO strategies to boost organic search rankings and website visibility. -Managed email marketing campaigns and user retention initiatives to engage audiences and increase conversions. -Leveraged analytics tools to monitor performance, track KPIs, and measure campaign e...

SEO (Technical & Content)Meta Ads (Facebook/Instagram)Google Analytics 4LinkedIn AdsCanvaGoogle Tag ManagerGoogle AdsSEO Content WritingChatGPT/Claude

Head of Performance Marketing

Digibrush

Oct 2020 - Nov 2022

Job Responsibilities:

-Heading the Performance Marketing team at Digibrush. -Planning and creating digital performance-driven customized campaign strategies. -Execution of digital marketing campaigns across multiple platforms (Google Ads, Facebook, Instagram, LinkedIn). -In-depth analysis of campaign performance using Google Analytics, other ad platforms, and software. -Campaign management, optimization, and conducti...

SEO (Technical & Content)Meta Ads (Facebook/Instagram)Google Analytics 4Google AdsLinkedIn AdsCanvaGoogle Tag ManagerSEO Content Writing

Manager Performance Marketing

Digibrush

May 2019 - Oct 2020

Job Responsibilities:

-Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. -In-depth analysis of campaign performance using Google Analytics, other ad platforms, and software. -Campaign management, optimization, and conducting A/B tests. -Creating customized performance-oriented proposals for potential clients (Pitch decks). -Mapping customer journey and ide...

SEO (Technical & Content)Meta Ads (Facebook/Instagram)Google Analytics 4Google AdsLinkedIn AdsGoogle Tag ManagerSEO Content Writing

Assistant Manager- Digital Marketing

eMarketingEye

Jun 2016 - Jan 2019

Job Responsibilities:

-Heading the off-site SEO team at eMarketingEye. -Planning and executing all digital marketing, including SEO/SEM, email, social media, and PPC campaigns. -Provided weekly and monthly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement. -Monitor return on investment of online and social media marketing efforts.

SEO (Technical & Content)Google Analytics 4Google AdsSEO Content WritingGoogle Tag Manager

Online Marketing Specialist

eMarketingEye

Jan 2016 - May 2016

SEO (Technical & Content)Google AdsSEO Content WritingGoogle Tag Manager

Senior Online Marketing Analyst

eMarketingEye

Oct 2014 - Dec 2015

Job Responsibilities:

-Managing Search Marketing (SEO) projects and developing keyword strategies to increase the visibility of the website. -Review the website and conduct website audits to improve the SEO friendliness of the website. -Creating Web Master Tools accounts to monitor the website performance/issues. -Monitor, analyze, and report on search engine rankings performance through Google Analytics Tool. -Analyz...

SEO (Technical & Content)Google AdsGoogle Tag ManagerSEO Content Writing

Online Marketing Analyst

eMarketingEye

Apr 2013 - Oct 2014

SEO (Technical & Content)SEO Content WritingGoogle AdsGoogle Analytics 4

Quick Stats

Age36 years
GenderFemale
English LevelFluent
Other Languages
SinhalaFluent
ID VerificationNot verified

Education

Bachelor's Degree

Staffordshire University

2009 - 2013