Social Media & Digital Marketing SpecialistSocial Media & Digital Marketing Specialist

Key Achievements:

- Planned, drafted, scheduled, and published content across Instagram. - Created visual assets such as short videos, and multimedia posts to support digital campaigns and consistent brand presence. - Monitored performance metrics including engagement, reach, and follower growth, using insights to refine content approach. - Planned, launched, and optimized social media ad campaigns to increase reach, engagement, and conversions, using performance insights to refine targeting. - Conducted social listening by tracking comments, mentions, and relevant conversations, engaging audiences and escalating key insights when necessary. - Maintained organized digital asset libraries, ensuring easy access to content files and timely delivery of materials.

Key Achievements:

- Managing social media platforms, this includes maintenance of current and interactive website, Twitter, Instagram and Facebook page. - Creating consistent, meaningful content on all CITAM Valley Road social media platforms. - Monitoring social media pages for comments, replies, and inquiries with a view of providing timely and proactive responses to the church believers’ queries. - Brainstorming campaigns and developing social media content plans that are consistent with the church brand identity. - Developing CITAM’s Valley Road monthly social media editorial content calendar. - Collaborating with ministry HODs within CITAM Valley Road to get ministry updates from them. - Using analytical tools such as Twitter Analytics, Instagram Insights and Facebook Insights to monitor and evaluate the church’s social media presence and performance. - Increased CITAM Valley Road presence on the web and social media platforms. - Developed and implemented a social media strategy for CITAM Valley Road within the first 3 months of joining the Media Ministry. - Increased online engagement by 49% on Facebook and 13.6% on Twitter impressions through targeted content strategies.

Key Achievements:

- Managed high-volume daily content across multiple platforms, ensuring consistency and audience engagement. - Designed and executed digital communication strategies aligned with brand identity, increasing Facebook followers by 50.5% and YouTube subscribers by 17.7%. - Managed and optimized social media ads, using performance data to improve reach, engagement, and conversions. - Coordinated online campaigns and corporate events that enhanced visibility, including Elevate[handle hidden] Funds Drive Dinner 2023. - Strengthened brand reputation by addressing online inquiries, feedback, and security issues promptly. - Using analytical tools such as Twitter Analytics, Instagram Insights and Facebook Insights to monitor and evaluate the organization’s social media presence and performance. - Prepare monthly reports on social media marketing efforts and advice on needed changes and strategy adjustments to ensure optimal growth of audience. - Maintaining up-to-date knowledge about latest social media trends, technologies and design techniques. - Answering phone calls, SMS and WhatsApp messages responding to general inquiries about Elevate TV services in a timely manner.