Trade Development RepresentativeTrade Development Representative

Key Achievements:

Sales Representative leading an annual KES 800M Net Sales Value (NSV) territory in Nyandarua County with Distributor Management Leadership and outlet Universe of 314 Accounts delivering YOY growth of 15%.  Business Performance Delivery – Using market & Competitor knowledge, Consumer Insights & Brand Mix Strategies, delivered YOY growth of 15% in NSV, Market share growth of 12% and Business Development by 22%  Distributor Management – Business representative in Distributor Sales Leadership & coaching of 10 Van Salesmen (VSM), leading monthly Business Performance Reviews and Route to Market alignment delivering Business recovery of 8% in a challenged Macro Business Environment  Sales Force Effectiveness (SFE) – Managing Contact & Coverage of Market Universe, selling in, Innovations Listing, Merchandising & Assets Management growing territory SFE Scores from 50% to 85% monthly.  Stakeholder Management – Lead & Influence Key Stakeholders including Distributor Directors, County Officials, Bar Owner Forums, BTL agencies and consumers to maintain Positive Business Environment to deliver Business Performance. Through my engagements, I eliminated 2 Key Informal alcohol brand presence improving territory performance by 8%.