SEO Manager & AI Search SpecialistSEO Manager & AI Search Specialist

Key Achievements:

Led end-to-end SEO strategy for [link hidden].ke — conducting full technical, on-page, and off-page audits, resolving critical ranking barriers, and restructuring site architecture for improved crawlability and indexation Built and executed a keyword-led content strategy targeting high-intent luxury safari search terms; grew Domain Authority from 4 to 17 and ranked 3 competitive safari packages on Google Page 1 organically Increased organic website traffic by 35% within 12 months through sustained on-page optimisation, blog content production, internal linking improvements, and targeted backlink acquisition Planned and managed Google Ads (Search & Display) and Meta Ads (Facebook & Instagram) campaigns targeting high-value travellers in US, UK, and European markets — growing online bookings by 30% Improved campaign ROI by 25% through PPC restructuring, audience segmentation, bidding strategy optimisation, and systematic A/B testing of ad creatives and landing pages Reduced cost per lead by 20% using advanced negative keyword strategies, lookalike audiences, and conversion-focused landing page optimisation Generated 300+ qualified monthly leads through integrated SEO + paid media funnels targeting cold, warm, and retargeted audiences Delivered detailed monthly SEO and performance marketing reports — tracking organic rankings, traffic trends, campaign ROAS, and conversion metrics — with actionable insights for executive decision-making Grew total business revenue by 25% through combined digital strategy, upselling frameworks, and high-touch client relationship management

Key Achievements:

Designed and executed the full digital launch for a luxury safari startup — defining brand voice, site architecture, content hierarchy, and SEO strategy from zero to live Performed comprehensive keyword research and on-page SEO implementation across all pages: title tags, meta descriptions, heading structure, image alt text, and schema markup — establishing a search-ready foundation from day one Produced all website copy — homepage, About, destination pages, tour package descriptions, and FAQs — optimised for both conversion and organic search Created a library of SEO-optimised blog content targeting long-tail safari and destination keywords, building topical authority and organic traffic pipeline Set up and configured Google Search Console, Google Analytics 4, and Google Business Profile; established rank tracking and monthly reporting cadence Developed social media content strategy and content calendar across Instagram, Facebook, and TikTok — building brand presence and driving organic reach from launch Trained and coached the in-house team on WordPress CMS management, on-page SEO best practices, content publishing workflows, and social media execution Delivered a comprehensive, scalable digital marketing playbook enabling the team to independently manage and grow all channels post-handover