CONVERSION RATE OPTIMIZATION SPECIALIST/ UI/UX DesignerCONVERSION RATE OPTIMIZATION SPECIALIST/ UI/UX Designer
Kevin
ID Verified$2,500
per month
($14/hour)
Profile Description
Conversion-focused CRO professional combining user behavior analysis, UX research, analytics, experimentation, and technical implementation. Experienced in using Google Analytics and Hotjar to identify user friction, improve checkout experiences, evaluate conversion opportunities, and support A/B testing initiatives. Strong bridge between CRO strategy and execution, with hands-on experience across UX, web implementation, sales operations, and growth optimization.
Top Skills
Skills & Expertise
Skill Levels Explained:
💡 Hover over any skill level to see exact years of experience
AI & Automation
Marketing & Growth
Virtual Assistance & Admin
Data & Analytics
Work Experience
CRO Specialist
CIRCOR VA
Mar 2022 - Present
Key Achievements:
As a CRO Specialist at Circor Virtual Agency (2022–2026), key achievements included increasing conversion rates and AOV through user behavior analysis (Google Analytics/Hotjar) and A/B testing, alongside optimizing checkout experiences. Technical achievements involved scaling 1,000+ product pages via a centralized UI library and optimizing visual assets to improve page performance. For more resume insights, visit a resume optimization blog.
CRO Specialist/ UX Designer
Wawa Rich Construction and Equipments
Aug 2020 - Aug 2022
Key Achievements:
Skyrocketed B2B Lead Conversions: Redesigned the primary equipment inquiry funnel and request-for-quote (RFQ) flows, boosting digital lead conversion rates by 34% and capturing higher-quality enterprise inquiries.Streamlined Complex User Journeys: Conducted deep-dive UX audits that simplified the navigation for a complex 200+ item equipment catalog, reducing user drop-off rates by 42% and significantly improving time-on-site metrics.Accelerated High-Fidelity Prototyping: Established an agile UI/UX wireframing workflow using Figma, which cut cross-department design approval times by 25% and accelerated the deployment of marketing web assets.Amplified Digital Engagement: Refined and unified digital brand assets across landing pages, resulting in a 50% increase in user engagement and a measurable lift in organic demo bookings.Unified Cross-Functional Execution: Led collaborative sprints between engineering, marketing, and sales teams to launch optimized landing pages, ensuring all digital touchpoints aligned with a 20% growth in quarterly online acquisition goals.