Digital MarketingDigital Marketing

Key Achievements:

⦁ Led property-wide rebranding in 6 months; designed corporate logo and sub-branding for the hotel, restaurant, nightclub, and fitness center. ⦁ Aligned campaign goals with revenue targets and adhered to strict SEO/SEM best practices to increase discovery. ⦁ Drafted social media guides, designed graphics for ads/collaterals, and managed creative approval workflows. ⦁ Established a premium identity using custom photography and cinematic videography to showcase guest experiences. Social Media & Verification ⦁ Secured blue-badge verification across major platforms in 6 months, boosting brand trust and search visibility. ⦁ Championed high-end organic storytelling; scaled organic social media engagement by 58% for the hotel. ⦁ Driven 65% more nightclub check-ins and 48% more fitness center inquiries using high-impact visual campaigns. ⦁ Optimized paid social ads to boost website traffic, analyzed weekly metrics, and partnered with influencers. Data, Web Traffic & CRO ⦁ Executed multi-channel campaigns, driving a 21% YoY increase in qualified hotel website booking traffic. ⦁ Measured KPIs and reported ROI to leadership while running A/B tests on landing pages and booking funnels. ⦁ Managed cross-functional workflows, tracked creative output, and ensured customer interactions met luxury standards. Email & Guest Retention ⦁ Built targeted email workflows for rooms, restaurant, and fitness; achieved an elite 34% campaign open rate. ⦁ Expanded lead gen funnels, archived assets, and enforced data hygiene by purging non-deliverable contacts. ⦁ Tracked returning guest behavior and designed loyalty reward frameworks to maximize direct room bookings.

Key Achievements:

⦁ Managed group-wide marketing for Alba Hotel (Meru) and The Social House (Nairobi), aligning campaigns with business goals. ⦁ Designed graphics, and online ads while following search engine optimization (SEO) guidelines. ⦁ Wrote social media guides, created digital content strategies, and managed stakeholder approvals. ⦁ Built a high-end brand identity through custom, professional photography and videography for all property services. Social Media & Engagement ⦁ Ran everyday social media accounts, ensuring content stood out naturally to build deep customer connections. ⦁ Launched targeted ads that boosted social media engagement and brought massive referral traffic to websites. ⦁ Networked with key industry professionals and online influencers to expand the reach of both hotels. ⦁ Checked weekly platform analytics to find out what content worked best and updated the visual approach. Data, Web Traffic & Testing ⦁ Created multi-channel ad campaigns using Google, social networks, and display banners to grow online visibility. ⦁ Monitored campaign data and reported performance results and total financial returns (ROI) to group executives. ⦁ Ran simple website tests (A/B testing) on landing pages to find the easiest layout for guests to book rooms. ⦁ Checked user feedback and fixed weak touchpoints to perfect the guest journey from booking to checkout. Email & Guest Retention ⦁ Built email marketing campaigns to promote room deals, hotel products, dining, and seasonal group events. ⦁ Kept email lists clean and healthy by deleting inactive, bounced, or unsubscribed addresses regularly. ⦁ Tracked email open rates and clicks to structure future content and archive top-performing templates. ⦁ Tracked returning guest behaviors to create loyalty perks that keep customers coming back directly.

Key Achievements:

⦁ Wrote social media guides, created digital content strategies, and managed stakeholder approvals. ⦁ Built a high-end brand identity through custom, professional photography and videography for all property services. Social Media, Strategy & Engagement ⦁ Ran everyday social media accounts, ensuring content stood out naturally to build deep customer connections. ⦁ Launched targeted ads that boosted social media engagement and brought massive referral traffic to websites. ⦁ Networked with key industry professionals to expand the reach of the hotel. ⦁ Checked weekly platform analytics to find out what content worked best and updated the visual approach.

Key Achievements:

⦁ Established the group's overarching creative direction and built detailed brand style guides for the entire hotel network. ⦁ Designed a wide range of custom graphics, visual layouts, product illustrations, and official group corporate logos. ⦁ Worked fluidly across mainstream multimedia software including Adobe Illustrator, Photoshop, Inkscape, and PowerPoint. ⦁ Managed image and video touch-ups, performing detailed photo editing and graphic enhancements for the property. Social Media & Content Design ⦁ Supervised group social media platforms, creating and scheduling highly shareable content to connect with audiences. ⦁ Designed print and digital marketing assets, including brochures, catalogs, calendars, product packaging, and billboards. ⦁ Captured, produced, and edited high-quality hotel photography and promotional video sequences for digital campaigns. ⦁ Formatted video slideshows and eye-catching advertisement assets using Vegas Pro to drive online customer engagement. Technical & IT Infrastructure ⦁ Managed the group's internal IT systems, quickly diagnosing and resolving hardware errors and computer setup issues. ⦁ Handled daily employee support requests regarding computer software, workplace hardware, and host operating systems. ⦁ Provided reliable on-call tech assistance and after-hours support to keep critical hotel systems running smoothly. ⦁ Maintained data backups, updated software applications, and ensured safe connectivity across all staff workstations.

Key Achievements:

⦁ Served as an international Creative Consultant for the Pennsylvania-based brand, shaping the company's visual marketing direction. ⦁ Developed the overall visual layout and structural production design for high-impact print and digital fashion advertisements. ⦁ Designed targeted marketing materials from the ground up, including promotional brochures, product posters, flyers, and digital banners. ⦁ Coordinated with the brand ownership team to ensure all creative assets perfectly matched modern fashion industry trends. ⦁ Formatted digital graphics and visual lookbooks to elevate the brand's online storefront and capture cross-border customer interest. ⦁ Provided strategic IT advice, helping the brand select and set up the best software tools for their design and retail workflows. ⦁ Diagnosed and resolved technical issues across remote creative applications, digital files, and asset storage systems. ⦁ Delivered regular technical support to fix hardware or software bugs, keeping the brand's online marketing pipelines running smoothly. ⦁ Advised on website layout changes and digital portfolio hosting platforms to optimize the end-user browsing experience.

Key Achievements:

⦁ Coordinated with the brand team to ensure all creative assets and marketing events perfectly matched modern fashion industry trends. ⦁ Formatted digital graphics and visual lookbooks to elevate the brand's online storefront and capture cross-border customer interest. Technical & IT Support ⦁ Diagnosed and resolved technical issues across remote creative applications, digital files, and asset storage systems. ⦁ Delivered regular technical support to fix hardware or software bugs. ⦁ Advised on website layout changes and digital portfolio hosting platforms to optimize the end-user browsing experience.