Marketing managerMarketing manager

Key Achievements:

Developed multi-channel digital growth campaigns across SEO, SEM, paid acquisition, and email, while defining a comprehensive marketing strategy that aligned with sales and product teams to increase reach by 61%. Optimised paid search campaigns across Meta Ads and Google Ads, improving conversion rates by 37% through hands-on platform execution, launching high-impact variants, and meticulous iteration in audience segmentation and testing. Analysed campaign performance using Google Analytics to take ownership of user behavior insights, identifying digital marketing performance opportunities that reduced cost per acquisition by 23%. Delivered insight-driven reports and commercially driven marketing materials with actionable insights, enabling clients to improve ROI and overall marketing performance iteration efficiency while supporting broader business development and agency positioning initiatives. Coordinated cross-functional efforts to translate brand experience into campaigns across remote environments, ensuring seamless growth execution and strong account growth across design and development functions. Strengthened client retention by maintaining detail-oriented, client-facing communication and presenting strategic growth methodology recommendations that deepen audience engagement. Executed LinkedIn advertising and social media management, utilizing constant testing to expand lead pipelines, improve qualified lead generation, and execute targeted outreach