Digital Marketing SpecialistDigital Marketing Specialist
Flora
$800
per month
($5/hour)
Profile Description
I am a Nairobi-based digital marketing consultant and multimedia producer with 7+ years of experience managing social media, content creation, email marketing, SEO, website management, and Meta Ads for multiple clients simultaneously. Proficient in Canva, Mailchimp, Notion, ZOHO and analytics reporting. Background in social justice communications through NGO work. Creative, strategic, and highly organised remote professional.
Work Experience
Digital Marketing Consultant (Freelance)
Present Portfolio includes: Golden Kinsmen, The Five Elements, The Bull Karen, The Wine Box Kenya, Defenders Coalition Kenya Zucchini, Vaskarra and Rock and Stones
Jun 2024 - Present
Key Achievements:
Defenders Coalition: Successfully executed the multimedia campaign for the 6th Annual Nimama Forum, producing 11 viral-style reels that amplified global human rights objectives. Successfully executed the digital campaign and content strategy for the Sarit Center wellness expo, ensuring brand consistency and high-level engagement for the forum’s health and advocacy initiatives. Golden Kinsmen Branch Launches: Orchestrated the digital launch campaigns for both the Kilimani and Kileleshwa branches. Executed a "viral-first" content strategy that resulted in massive social media reach, physical foot traffic, and a consistent stream of qualified business enquiries. Vaskarra: Spearheaded a high-stakes brand activation and pop-up at Nyali Mall, Mombasa, successfully penetrating the Coastal market. Strategically tailored content and engagement to reach a new Muslim demographic, resulting in increased brand footprint and customer acquisition in Kenya's major counties. High-Impact Viral Content: Zucchini Food Market | Organic Reach Excellence: Strategized and executed a creative campaign that hit the 1 Million views milestone, proving the ability to turn everyday retail products into viral digital assets. The Bull Karen | Culinary Content Strategy: Produced a viral content piece that surpassed 1 Million+ views, effectively positioning the brand as a top-tier destination for Nairobi’s meat lovers and outdoor dining enthusiasts.
Social Media Manager & Lead Copywriter
KAMI Creative Agency
Oct 2021 - May 2024
Key Achievements:
Portfolio includes: Black Opal Kenya, Bio Balance, Caviar of Switzerland, Note Cosmetique, Skika Afrika, Déjà vu Lounge, The Winning Post Bar & Restaurant, Cuban Code.(Kenya) Strategic Narrative: Developed the digital "voice" for international beauty and entertainment giants, crafting high-stakes copy that maintained global brand standards while resonating with the Kenyan market. Multi-Brand Management: Orchestrated social media operations for diverse sectors, from high end restaurants (Cuban Code) to advocacy platforms (Skika Afrika)
Marketing Coordinator
The Wine Box Kenya
Feb 2022 - May 2023
Key Achievements:
Brands: The Wine Box Kenya, Cave à Manger Kenya & Dion Wines & Spirits EA Omnichannel Execution: Managed complex marketing calendars involving E-shots (ZOHO), WhatsApp marketing, and weekly social campaigns and reports to hit aggressive sales KPIs. Liaison & Oversight: Acted as the central node between international advertising agencies and internal creative talent to ensure 100% brand consistency. BTL & Event Integration: Produced real-time digital content for live events, converting offline brand experiences into high-performing online assets.
Events Editor
KenyaBuzz (Nation Media Group)
Nov 2017 - Jan 2022
Key Achievements:
Market Leadership: Managed the digital database for Kenya’s leading lifestyle platform, optimizing the directory and event sections for SEO and user growth. Large-Scale Activations: Co-organized Nairobi Movie Week, managing theme days that successfully delivered over 400+ high-value guests. Content Syndication: Edited and curated lifestyle content for national publications including Business Daily and Saturday Nation.