Virtual Assistant and Digital Marketing SpecialistVirtual Assistant and Digital Marketing Specialist

Key Achievements:

• Delivered end-to-end virtual assistance and digital marketing support across multiple concurrent remote clients in the US, UK, and Canada, managing workloads across time zones reliably. • Implemented on-page SEO strategies — including keyword research, metadata optimisation, and content structuring — increasing organic search visibility for client websites. • Analysed website performance using Google Analytics and Google Search Console to identify growth opportunities; delivered monthly performance reports with actionable recommendations. • Managed WordPress websites — adding pages, posts, and media; customising themes and plugins; and maintaining site health — resulting in improved user experience and increased traffic. • Produced reports, proposals, and marketing materials using Google Workspace and Microsoft Office Suite, ensuring accuracy and professional presentation. • Collaborated with writers, editors, and graphic designers to execute content strategies aligned with client brand guidelines. • Conducted ongoing research into industry trends, emerging tools, and best practices to ensure client strategies remained competitive.

Key Achievements:

• Designed, scheduled, and managed branded email campaigns and weekly newsletters in Brevo, maintaining consistent formatting and on-time delivery across 100% of send dates. • Built and optimised automated email flows and customer journeys — including welcome sequences, re-engagement flows, and post-purchase journeys — reducing manual send time by approximately 40%. • Segmented email lists for targeted messaging, improving audience relevance and contributing to measurable improvements in open and click-through rates. • Ran A/B tests on subject lines, CTAs, and send times; used insights to iterate on campaigns and report on KPIs including open rates, CTRs, and conversions. • Crafted engaging email copy and compelling subject lines tailored to brand tone and audience segments. • Designed and tested responsive email templates for cross-device performance and optimal deliverability. • Prepared regular performance reports and presented data-driven recommendations to stakeholders

Key Achievements:

• Managed blog content operations across multiple WordPress websites, coordinating with writers and editors to maintain consistent publishing schedules. • Proofread and edited written content from a team of writers, formatting all articles to meet SEO guidelines and improve search engine visibility. • Created visually engaging graphics — including infographics, featured images, and presentation assets — using Canva, aligned with client brand standards. • Monitored WordPress website performance using analytics tools and flagged optimisation opportunities to the team lead. • Managed project tasks and timelines in ClickUp and Google Workspace, ensuring deadlines were consistently met. • Researched industry trends and competitor content strategies to identify content gaps and improvement opportunities.

Key Achievements:

• Coordinated project scheduling, resource planning, and stakeholder communication across multiple active water infrastructure projects. • Liaised with executives, project managers, and contractors to acquire resources and ensure on-time, within-budget delivery. • Maintained detailed project records providing reference points for monitoring, client communication, and reporting. • Trained junior staff and community groups to ensure sustainable operation of water projects post-handover.