Ecommerce Virtual Assistant (Shopify store management)Ecommerce Virtual Assistant (Shopify store management)

Key Achievements:

Drove a 30% improvement in organic SEO performance within a single quarter by optimising product detail page (PDP) content, blog structure, and schema markup across all four websites — directly increasing search visibility and qualified traffic. • Maintained 100% website uptime across four simultaneous e-commerce platforms, proactively coordinating maintenance windows and ensuring all content remained aligned with the brand’s evolving marketing strategy. • Redesigned and streamlined the end-to-end order fulfilment workflow, resulting in a 50% improvement in fulfilment speed over 12 months through process mapping, bottleneck elimination, and tighter cross-team coordination. • Increased conversion rate and drove a 45% uplift in e-commerce revenue within the year by analysing user behaviour data, identifying drop-off points across conversion funnels, and implementing targeted UX and content improvements. • Managed product catalogues across four platforms ensuring images, descriptions, pricing, and inventory levels were accurate and consistent at all times — reducing customer complaints and return rates linked to incorrect product information. • Partnered with media buyers to align paid media campaigns with on-site conversion performance, spearheading operational coordination between advertising and e-commerce teams to ensure campaign landing pages, offers, and inventory were always in sync. • Managed inventory structures, product configurations, and platform settings across four e-commerce websites simultaneously, ensuring consistency in design, functionality, and data accuracy across multiple markets. • Coordinated site updates, technical changes, and design refreshes with relevant teams, ensuring zero unplanned downtime and maintaining a consistent brand experience across all platforms. Digital Advertising Operations • Oversaw end-to-end execution of digital advertising campaigns on Google and X, ensuring correct campaign structures, budget adherence, and objective alignment for every active ad set. • Introduced a billing oversight process for advertising accounts that eliminated payment lapses and prevented campaign disruptions previously caused by lapsed billing cycles. • Maintained advertising account health and access governance, reducing risk of unauthorised access and ensuring continuity of active campaigns. Data Analysis & Executive Reporting • Delivered executive-ready performance reports synthesising e-commerce, advertising, and systems data to support leadership decision-making and strategic planning. • Identified actionable trends and ROI gaps through structured data analysis, enabling the business to reallocate advertising spend more effectively. • Established a regular reporting cadence that gave stakeholders consistent visibility into platform performance, risks, and improvement opportunities. Process Improvement & Documentation • Authored SOPs and operational documentation covering IT, e-commerce, and advertising workflows, improving team continuity and reducing dependence on undocumented tribal knowledge. • Identified and championed automation opportunities across repetitive operational tasks, freeing up team capacity for higher-value strategic work. • Served as the central coordination point between IT, marketing, finance, and leadership — improving cross-functional communication and reducing operational bottlenecks.