Video Editor & SEO Content Specialist

We're a roofing and home exterior services company looking for a creative Video Editor & SEO Content Specialist to help us build a strong online presence through engaging, educational, high-quality video content.

We need someone who can do more than edit. The ideal candidate understands content strategy, SEO, social media, and storytelling — and can turn our roofing projects, team, customer education, and expertise into content that gets attention and generates leads.

Video Editing

• Edit videos for Facebook, Instagram Reels, TikTok, YouTube Shorts, and YouTube
• Create engaging short-form and long-form videos
• Add captions, graphics, transitions, music, and other elements when appropriate
• Craft strong hooks in the first few seconds
• Repurpose longer videos into multiple short-form pieces
• Maintain consistent branding across all content
• Edit job-site footage into professional, engaging videos

Content Planning

• Help build a monthly and weekly content plan
• Develop ideas around roofing, home improvement, insurance claims, roof maintenance, and customer education
• Spot opportunities to turn everyday roofing projects into content
• Plan around seasonal topics, homeowner questions, and common customer concerns
• Recommend which types of videos we should create and why

SEO & Content Optimization

• Apply basic YouTube SEO and search optimization
• Research keywords and topics homeowners are searching for
• Write optimized video titles, descriptions, tags, and topics
• Structure content for discoverability
• Help grow the YouTube channel and improve organic reach
• Apply solid SEO practices without making content feel unnatural

Guiding Our Team on Capturing Footage

You'll also help our team shoot better raw footage by giving simple, clear direction — things like:

• What videos our roofers and sales team should capture
• What angles and shots to take, and how to record before-and-after footage
• How to film roofing problems and repairs
• What team members should say on camera
• How to record customer testimonials
• What footage is needed for Reels vs. YouTube
• Shot lists and simple filming guidelines for job sites

What We're Looking For

• Experience editing short-form video content
• Experience with Instagram Reels, TikTok, YouTube Shorts, and/or YouTube
• Understanding of social media content best practices
• Basic understanding of SEO
• Strong sense of storytelling and pacing
• Ability to create engaging hooks
• Good attention to detail
• Able to work independently and meet deadlines

To apply, share your portfolio or reel — ideally short-form or educational content — and tell us which editing tools you use and any experience you have with YouTube SEO or content planning.