Search Intelligence Lead

We are seeking a senior-level strategist to lead our search and generative engine visibility. This is a specialized leadership role for a brand-side expert, not a virtual assistant or general support position. You will be responsible for the complete organic footprint of our home fitness brand, which requires a deep understanding of both traditional search engine algorithms and the emerging landscape of Large Language Models (LLMs).

The core of this role involves moving beyond standard keyword optimization. You will architect a technical and content strategy that ensures our products are not only ranking on Google but are also being consistently cited and recommended by generative AI platforms like ChatGPT, Claude, and Perplexity. We are looking for someone who treats "Search" as a revenue-driving science, focusing on entity-based SEO, advanced schema implementation, and generative engine optimization (GEO).

Qualified candidates will have at least 3–5 years of experience in the DTC or e-commerce space, with a proven track record of scaling organic revenue for physical products. You must be comfortable working with total autonomy, defining your own roadmap, and navigating the technical shifts in how AI models ingest and prioritize brand data. If you have moved past traditional SEO and are currently building strategies for the generative era of search, we want to hear from you.