Sales Pipeline / Lead Gen Operations VA (B2B)

We’re looking for someone who understands how outbound actually works—not just sending emails, but building and maintaining a clean, usable pipeline. This role combines lead sourcing, qualification, and day-to-day outbound execution, with a strong focus on keeping data organized and actionable.

Key Responsibilities:

• Source and scrape B2B leads based on defined ICP (industry, role, company size, etc.)
• Research and qualify leads to ensure they meet targeting criteria
• Manage outbound campaigns across cold email and LinkedIn
• Personalize outreach at scale using templates and variables
• Track responses and update lead statuses consistently
• Maintain CRM hygiene (deduplication, tagging, pipeline updates)
• Ensure smooth handoff of qualified leads to sales

Requirements:

• Experience with lead sourcing tools (e.g., Apollo, Clay, LinkedIn Sales Navigator, etc.)
• Ability to research and validate leads (roles, companies, relevance)
• Hands-on experience running cold email campaigns (tools like Instantly, Smartlead, Lemlist, etc.)
• Familiarity with LinkedIn outreach workflows and best practices
• Experience working inside a CRM (HubSpot, Pipedrive, or similar) with a focus on data accuracy
• Understanding of basic B2B funnels and what qualifies as a good lead
• Strong attention to detail—especially when handling large datasets
• Comfortable working with spreadsheets for lead tracking and cleanup

Nice to Have:

• Experience with email deliverability basics (domains, warm-up, sending limits)
• Familiarity with automation tools (e.g., Zapier, Make) for syncing data
• Exposure to outbound messaging frameworks or copy testing