Retention & Lifecycle Marketing Specialist

We're a SaaS company hiring a Retention & Lifecycle Marketing Specialist with proven experience in this specific function. This is not a generalist email role — we need someone who has worked on churn reduction, expansion revenue, and lifecycle campaigns for a SaaS product.

What you'll own:

• Lifecycle email and in-app messaging — onboarding, activation, retention, and win-back sequences
• Building and optimizing automated campaigns in —— or a comparable platform
• Segmenting users by behavior, plan type, and engagement level
• A/B testing messaging, timing, and offers with proper analysis and iteration
• Monitoring churn signals and triggering proactive intervention campaigns
• Reporting on retention metrics — churn rate, expansion MRR, and campaign impact

Extensive SaaS retention experience required — bring metrics from previous roles when you apply.