Paid Ads Specialist – Meta & Google Lead Generation

About the Role

We're looking for an experienced digital marketer to generate leads through Meta (Facebook/Instagram) Ads and Google Ads. This is not an entry-level role, and it's not for someone who waits for instructions. We want a person who analyzes results, spots opportunities, tests new ideas, and proactively recommends ways to improve performance.

Remote, full-time, working U.S. Central Time business hours.

What You'll Do

• Create, launch, and manage Meta and Google Ads campaigns.
• Monitor performance and identify opportunities for improvement.
• Analyze CPL, CTR, CPC, conversion rates, lead quality, and other key metrics.
• Develop new ad ideas, audiences, offers, hooks, and testing strategies.
• Decide what to scale, change, test, or stop.
• Review landing-page performance and recommend improvements.
• Troubleshoot tracking, pixels, conversion events, and campaign issues.
• Work with our team to continuously improve lead generation.

ClickFunnels Experience (Strongly Preferred)

• Build and edit landing pages, funnels, and lead forms.
• Improve landing-page conversion rates and run A/B tests.
• Connect Meta Pixel and Google conversion tracking.
• Set up thank-you pages and conversion events.

What We're Looking For
You must:

• Have hands-on experience with both Meta Ads and Google Ads.
• Be able to show examples of campaigns you've personally managed.
• Understand lead-generation campaigns and conversion tracking.
• Speak fluent English and be comfortable communicating verbally with our U.S.-based team.
• Be available during U.S. Central Time business hours.
• Be dependable, responsive, and comfortable reviewing data and making recommendations.
• Think independently and bring ideas to the table.

We don't want someone who says, "Tell me what you want me to do." We want someone who says, "Here's what I see happening, here's what I'd change, and here's what I recommend testing next."

How to Apply
Send the following through the platform's messaging system:

1. A short intro video covering:
   • Your name
   • Your experience with Meta Ads, Google Ads, and ClickFunnels or other landing-page builders
   • The types of businesses you've advertised for
   • An example of a campaign you helped make successful
   • Why you'd be a good fit
2. Your resume.
3. Examples of your results: screenshots, case studies, or a short write-up of campaigns you've personally managed, with results when possible.

Applications without an intro video may not be considered. A simple phone or webcam video is fine. We mainly want to assess your English fluency, communication skills, experience, and ability to explain your ideas clearly.

We want someone who becomes an important part of our marketing team, not someone who just completes assigned tasks. If you're experienced, analytical, creative, and proactive, we'd like to hear from you.