Paid Ads Lead Generation Manager

About the Role

We are looking for a results-driven Ads Manager with a strong background in lead generation. You will be responsible for planning, executing, and optimizing paid advertising campaigns that consistently generate high-quality leads.

Key Responsibilities

• Plan, launch, and manage paid campaigns across platforms (Meta, Google)
• Develop and execute lead generation strategies aligned with business goals
• Optimize campaigns based on performance data (CPL, conversion rate, ROAS)
• Conduct A/B testing on creatives, audiences, and landing pages
• Track, analyze, and report on campaign performance
• Collaborate with design and copy teams to improve ad creatives
• Manage budgets efficiently and scale winning campaigns

Requirements

• 3+ years of hands-on experience in paid ads with a focus on lead generation
• Proven track record of generating qualified leads (must be able to show results)
• Strong understanding of ad platforms (Meta Ads, Google Ads)
• Experience with tracking tools (Google Analytics, Tag Manager, pixels)
• Data-driven mindset with strong analytical skills
• Familiarity with CRM tools and lead funnels
• Ability to work independently and take ownership of campaigns

Nice to Have

• Experience with landing page optimization
• Knowledge of marketing automation tools
• Experience in B2B and/or high-ticket lead generation