Meta Media Buyer (Home Services Lead Generation)

We are a UK-based performance marketing agency helping home improvement businesses generate booked-in jobs through Meta ads. Our clients include kitchen, bathroom, driveway, and roofing companies across the UK.

We run a lean, systems-first operation where every task follows a clear, step-by-step SOP. Our client portal handles reporting, alerts, onboarding, and creative production. We also have a built-in AI assistant that supports research and first drafts, allowing our team to focus on decision-making rather than repetitive admin.

We are looking for a hands-on Meta Ads Specialist to manage the day-to-day advertising activities across a growing portfolio of home improvement client accounts.

You will take ownership of ad creation, campaign builds, launches, monitoring, and testing. This is a hands-on role where you will create the ads yourself and ensure campaigns are running effectively.

The founder will continue to lead overall strategy, client relationships, and final approval of advertising spend.

Requirements – must have

• 2+ years managing Meta lead generation campaigns day to day, ideally across several
• client accounts at once
• You can explain CPL, CTR, CPM, frequency and creative fatigue, and what you would
• do when each one moves
• Hands-on experience with instant forms and website lead campaigns
• Basic video editing in CapCut: cutting clips, captions, text hooks, music and 9:16
• exports (with examples of ads you have edited)
• A sharp eye for creative: you can tell why one ad beats another and spot an ad that
• looks fake or off-brand
• You work from SOPs reliably, and improve them instead of working around them
• Clear written English, with short, specific daily updates
• Reliable and hard-working: happy to be available for occasional extra hours when the
• client needs you, and to respond to messages promptly throughout the day
• Available to start immediately (within 1 week)

Nice to have

• Home improvement, trades or other local service lead gen (kitchens, bathrooms,
• driveways, roofing, solar, windows)
• Agency experience managing several client accounts at once
• Already using AI tools (ChatGPT, Higgsfield, Kling) in your creative work
• GoHighLevel or another CRM
• Experience with UK audiences