Meta Ads Specialist ( Campaigns, Onboarding & GoHighLevel )

We are a Meta Ads marketing agency that generates leads for home improvement businesses, including solar and construction companies.

We are looking for an experienced and adaptable Meta Ads Specialist who has previously worked in a Meta Ads agency and understands the pace, responsibilities, and demands of agency life.

Your main responsibility will be onboarding new clients and building, launching, managing, and optimizing their advertising campaigns. You will also take a hands-on role in ad creation, from developing scripts and hooks to editing video ads.

In addition, you will build GoHighLevel landing pages, set up automations, and create appointment-setting bots to support our clients' lead generation and booking processes.

You will communicate directly with our active clients, so confidence in handling calls, strong communication skills, and the ability to manage client expectations are essential.

Key responsibilities

• Client onboarding and campaigns (the most important part of the role)
• Onboard new clients onto Meta (Business Manager, ad accounts, pages, pixels and permissions) and GoHighLevel
• Build, launch and optimise Meta ad campaigns for each client
• Monitor performance and make data-led improvements to cost per lead and lead quality
• Speak confidently with active clients about their campaigns, results and next steps

• Build basic landing pages and funnels
• Set up automations and follow-up workflows
• Build and manage appointment-setting bots

• Write ad scripts with strong hooks that stop the scroll
• Edit video ads in CapCut to a high standard, including captions and motion graphics
• Generate graphics using Claude and otherAI tools, using strong prompts
• Create voiceovers in ElevenLabs
• Meta Ads Specialist – Job Description

Requirements – must have

• 2+ years working in an agency where Meta ads was the main service
• Proven experience onboarding clients onto Meta and GoHighLevel, and building,
• launching and optimising their campaigns
• Strong GoHighLevel skills: landing pages, automations and appointment-setting bots
• High-standard CapCut video editing, including captions and motion graphics
• Experience writing ad scripts and hooks, with a solid understanding of what makes a
• strong Meta ad
• Hands-on experience with AI tools, including Claude, ElevenLabs and writing effective
• prompts
• Fluent English, with the confidence to speak directly with clients
• Reliable and hard-working: happy to be available for occasional extra hours when
• needed, and to respond to messages promptly throughout the day
• Available to start immediately (within 1 week)