Life Insurance Lead Sourcing Researcher

We're looking for someone to dig into new, cheaper ways to generate life insurance leads — well below what typical channels cost.

The focus here is research and discovery: data scraping, consumer data sources, search-intent-driven lead gen, Google search strategies, aged lead marketplaces, and data enrichment tools. This is not a Meta/Facebook ads role — that channel is already handled by someone else on the team.

What You'll Be Doing

• Investigating life insurance data providers and lead suppliers to find better pricing and volume
• Digging into Google search intent as a lead generation channel
• Identifying scraping opportunities and public data sources worth tapping into
• Exploring aged lead marketplaces and consumer data brokers
• Sourcing APIs and enrichment tools for phone, email, and address data
• Running small tests on new strategies and documenting what actually works

Helpful Background

• Web/data scraping
• Search intent or Google Ads/Search marketing
• Consumer data and data mining
• Lead generation, broadly
• Data enrichment tools and workflows
• Prior work with final expense or life insurance leads specifically

Not What This Role Involves

• Meta/Facebook advertising
• Appointment setting
• Cold calling
• Customer support

To Apply, Answer These

1. What's your background with consumer data, scraping, or lead generation?
2. Which lead sources or channels have you sourced or tested before, and how did they perform?
3. Walk us through how you'd approach finding a new, low-cost life insurance lead source from scratch.
4. What tools, APIs, or platforms have you used for data enrichment (phone, email, address)?
5. Share an example of a lead source or data channel you uncovered that others hadn't already tried.