Growth Marketing Manager

This is essentially a revenue-generation role disguised as a marketing position. The company isn't looking for someone who only runs ads or only manages outbound campaigns—they want a growth operator who owns the entire lead generation engine from first touch to pipeline creation.

The position spans paid acquisition, outbound prospecting, marketing automation, conversion optimization, and go-to-market execution. You'll work directly with leadership and be expected to make strategic decisions that impact revenue, not simply execute tasks assigned by someone else.

A large portion of the role revolves around building predictable B2B demand. That includes managing Google Ads campaigns, launching LinkedIn outreach initiatives, creating cold email sequences, improving landing page conversion rates, and optimizing lead nurturing workflows inside the CRM.

You'll be expected to continuously test channels, messaging, audiences, and offers while measuring results against business outcomes rather than marketing vanity metrics.

Success isn't measured by clicks, impressions, or traffic.

The company cares about:

• Qualified leads
• Sales opportunities created
• Pipeline generated
• Marketing-attributed revenue
• Conversion rates
• Cost per lead
• Return on marketing investment

The outbound side of the role is just as important as the paid acquisition side. Experience with LinkedIn prospecting, cold email systems, lead databases, and sales engagement platforms will likely be heavily utilized.

Typical tools mentioned include HubSpot, Salesforce, GoHighLevel, Apollo, Clay, Instantly, Smartlead, Lemlist, LinkedIn Sales Navigator, Google Analytics, GTM, and Looker Studio.

What makes this position different from a traditional digital marketing role is the ownership level. The company expects someone who can identify growth opportunities, launch campaigns, analyze results, and make recommendations without requiring constant direction.

The ideal candidate probably has experience with:

Google Ads lead generation, B2B outbound marketing, LinkedIn outreach, cold email systems, funnel optimization, CRM management, marketing automation, and demand generation strategy.

Experience in agencies, professional services, consulting, legal services, SaaS, or other B2B environments would translate particularly well because the objective is generating qualified conversations rather than ecommerce sales.

This role sits somewhere between:

Growth Marketing Manager + Demand Generation Manager + Outbound Lead Generation Manager

rather than being a pure paid media specialist or traditional marketing coordinator position. The company wants someone who can build and optimize an entire customer acquisition system and be accountable for the pipeline it produces.